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FIT TECH News

Mindbody investing in AI and machine learning to 'reimagine platform'

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Mindbody is focusing its product development efforts on new technologies, as it looks to "reimagine" its software platform.

The cloud-based wellness platform said it is making strategic investments in its core technology, in addition to advancing its product development in what it described as an "increasingly challenging business environment brought on by the coronavirus".

Regina Wallace-Jones, senior VP of insight and innovation, said: "Our artificial intelligence and machine learning units are accelerating the build out of sophisticated recommendation engines that will extend Mindbody's reach across the consumer marketplace.

"It will ensure that the right inventory, accessed through the Mindbody app or Mindbody.io, gets recommended to the right consumer at the right time.

"The AI/ML teams will also deliver a lead management engine that supports wellness businesses in their challenge of identifying new clients for the purpose of unlocking growth."

The company is currently developing add-on products, which include Insights, a real-time analytics and staff engagement platform for salon and beauty businesses that utilises data to reveal operational efficiencies.

The development of Insights came through the acquisition of ZeeZor earlier this year.

Current product Bowtie, which serves salon and spa customers, will be retooled so that fitness customers can also take advantage of its automated, AI-driven virtual receptionist solution that creates new revenue opportunities.

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Mindbody investing in AI and machine learning to 'reimagine platform'

By

Mindbody is focusing its product development efforts on new technologies, as it looks to "reimagine" its software platform.

The cloud-based wellness platform said it is making strategic investments in its core technology, in addition to advancing its product development in what it described as an "increasingly challenging business environment brought on by the coronavirus".

Regina Wallace-Jones, senior VP of insight and innovation, said: "Our artificial intelligence and machine learning units are accelerating the build out of sophisticated recommendation engines that will extend Mindbody's reach across the consumer marketplace.

"It will ensure that the right inventory, accessed through the Mindbody app or Mindbody.io, gets recommended to the right consumer at the right time.

"The AI/ML teams will also deliver a lead management engine that supports wellness businesses in their challenge of identifying new clients for the purpose of unlocking growth."

The company is currently developing add-on products, which include Insights, a real-time analytics and staff engagement platform for salon and beauty businesses that utilises data to reveal operational efficiencies.

The development of Insights came through the acquisition of ZeeZor earlier this year.

Current product Bowtie, which serves salon and spa customers, will be retooled so that fitness customers can also take advantage of its automated, AI-driven virtual receptionist solution that creates new revenue opportunities.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products. The feature will ...
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. ...
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, ...
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create an autonomous "urban mobile platform" ...
Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform ...
At-home pilates reformer brand Frame Fitness has secured a US$5m seed financing round led by Mark Mastrov, founder and former ...
Amazon has made a major move to grab itself a bigger share of the digital fitness and wellness market, by ...
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get ...
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iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
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