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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Sponsored: Physical: On your feet

We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond

Published in Health Club Management 2024 issue 5

Physical is delighted to announce a new partnership with Italian strength specialist Teca Fitness, becoming the exclusive distributor for Teca in the UK.

Product development at Teca Fitness is based on a firm belief that there’s no one type of resistance or machine for all users – that within the discipline of strength training, everyone should have the opportunity to train in a way that helps them achieve their personal, optimal results in fitness and sport, wellbeing and longevity.


Teca’s biomechanically-advanced portfolio therefore spans everything from selectorised and plate-loaded machines to multi-planar equipment, from core and lower body stations to a standing circuit and multi-functional bench.

Products are inspired by science and guided by research for a complete, effective, natural and safe approach to strength training. Indeed, Teca prides itself on continually evolving its products as scientific research progresses.

Teca StandUp is an exciting line, bringing something genuinely new to gyms and office spaces alike. Each of the 10 stations – chest press, squat, traction, biceps, rowing, triceps, deadlift and lunge, glute and hips, abdominal and shoulder press – requires just 1sq m of floorspace. On each machine, rather than sitting down and isolating one muscle group – as with so many other pieces of strength kit – you stand up throughout.

It means far more of the body is engaged in every exercise: the core and other muscle groups kick in to support and stabilise the movement and reduce the risk of injury, while the standing posture helps create a natural movement, facilitating the correct alignment of the spine for maximum back protection.

A whole-body approach
“StandUp’s total muscle activation technology uses kinetic chain exercises to train the human body as a complete system,” confirms Elio Carrea, international sales manager at Teca Fitness. “You train for how you should live: standing up rather than sitting down. You train your whole body, not just your muscles. It’s an intuitive, accessible, highly functional approach to strength training that maximises muscle activation and boosts calorie consumption to reduce workout time.”

“Teca StandUp trains the whole body for everyday movements,” says James Anderson, sales and marketing director at Physical, “and the bonus is that it can be used without even having to change into gym kit.

“At Physical, we’ll have it in our reception area rather than the gym. We want to encourage our team, as well as visitors, to use it for five to 10 minutes here and there as a way to introduce movement between calls, meetings, desk time or driving.”

Feel the difference
Anderson adds: “I was really surprised by how different it felt when I first tried Teca StandUp. It’s great biomechanically – really nicely built, with a lovely smooth movement – but because you’re standing up, you really can feel your core engage and your whole body work in a slightly different way from normal sit-down machines.

“It’s a fantastic workout that aligns really well with current consumer mindsets: from standing desks to walking meetings, Apple Watch alerts to the ‘On Your Feet Britain’ challenge, we’re all being encouraged to stand up more often. Why wouldn’t we extend that to the gym environment? It seems counterintuitive that we get people into the gym and then get them to sit down on equipment!"

He continues: “We saw StandUp in action at a gym in Italy, in an instructor-led circuit class. Two things leapt out. First, how full the class was at 11.00am mid-week. And second, the diverse group of members it had attracted: people of all ages and fitness levels were taking part and enjoying the session.

“I also spoke to a PT, who told me he used StandUp at the beginning of every session with every client, to activate the body and get them ready for the workout.

“This is a fantastic range of equipment that trains you for life, and we’re hugely excited to bring it – and the rest of the Teca Fitness portfolio – under the Physical umbrella in the UK. We believe very strongly in the power of partnership. If someone has created a perfect wheel, why reinvent it?”

More: www.physicalcompany.co.uk

photo: Physical Company

"Teca StandUp is a fantastic range of equipment that trains you for life" – James Anderson

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Sponsored: Physical: On your feet

We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond

Published in Health Club Management 2024 issue 5

Physical is delighted to announce a new partnership with Italian strength specialist Teca Fitness, becoming the exclusive distributor for Teca in the UK.

Product development at Teca Fitness is based on a firm belief that there’s no one type of resistance or machine for all users – that within the discipline of strength training, everyone should have the opportunity to train in a way that helps them achieve their personal, optimal results in fitness and sport, wellbeing and longevity.


Teca’s biomechanically-advanced portfolio therefore spans everything from selectorised and plate-loaded machines to multi-planar equipment, from core and lower body stations to a standing circuit and multi-functional bench.

Products are inspired by science and guided by research for a complete, effective, natural and safe approach to strength training. Indeed, Teca prides itself on continually evolving its products as scientific research progresses.

Teca StandUp is an exciting line, bringing something genuinely new to gyms and office spaces alike. Each of the 10 stations – chest press, squat, traction, biceps, rowing, triceps, deadlift and lunge, glute and hips, abdominal and shoulder press – requires just 1sq m of floorspace. On each machine, rather than sitting down and isolating one muscle group – as with so many other pieces of strength kit – you stand up throughout.

It means far more of the body is engaged in every exercise: the core and other muscle groups kick in to support and stabilise the movement and reduce the risk of injury, while the standing posture helps create a natural movement, facilitating the correct alignment of the spine for maximum back protection.

A whole-body approach
“StandUp’s total muscle activation technology uses kinetic chain exercises to train the human body as a complete system,” confirms Elio Carrea, international sales manager at Teca Fitness. “You train for how you should live: standing up rather than sitting down. You train your whole body, not just your muscles. It’s an intuitive, accessible, highly functional approach to strength training that maximises muscle activation and boosts calorie consumption to reduce workout time.”

“Teca StandUp trains the whole body for everyday movements,” says James Anderson, sales and marketing director at Physical, “and the bonus is that it can be used without even having to change into gym kit.

“At Physical, we’ll have it in our reception area rather than the gym. We want to encourage our team, as well as visitors, to use it for five to 10 minutes here and there as a way to introduce movement between calls, meetings, desk time or driving.”

Feel the difference
Anderson adds: “I was really surprised by how different it felt when I first tried Teca StandUp. It’s great biomechanically – really nicely built, with a lovely smooth movement – but because you’re standing up, you really can feel your core engage and your whole body work in a slightly different way from normal sit-down machines.

“It’s a fantastic workout that aligns really well with current consumer mindsets: from standing desks to walking meetings, Apple Watch alerts to the ‘On Your Feet Britain’ challenge, we’re all being encouraged to stand up more often. Why wouldn’t we extend that to the gym environment? It seems counterintuitive that we get people into the gym and then get them to sit down on equipment!"

He continues: “We saw StandUp in action at a gym in Italy, in an instructor-led circuit class. Two things leapt out. First, how full the class was at 11.00am mid-week. And second, the diverse group of members it had attracted: people of all ages and fitness levels were taking part and enjoying the session.

“I also spoke to a PT, who told me he used StandUp at the beginning of every session with every client, to activate the body and get them ready for the workout.

“This is a fantastic range of equipment that trains you for life, and we’re hugely excited to bring it – and the rest of the Teca Fitness portfolio – under the Physical umbrella in the UK. We believe very strongly in the power of partnership. If someone has created a perfect wheel, why reinvent it?”

More: www.physicalcompany.co.uk

photo: Physical Company

"Teca StandUp is a fantastic range of equipment that trains you for life" – James Anderson

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features