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features

Opinion: The case for gyms

It’s time gyms and health clubs are recognised as a cornerstone of our global recovery from COVID-19 and given the necessary backing, says Phillip Mills

Published in Health Club Management 2020 issue 7

A recent IHRSA briefing highlighted the benefits of exercise, offering scientific evidence that shows health clubs pose no higher risk of COVID-19 transmission than other public places, when operating under appropriate guidelines.

It noted that “there has not been any evidence of COVID-19 spreading in any US club to date.”

So now we are starting to gather the evidence to show gyms are safe, how can we hammer home the solutions they bring when it comes to bouncing back from COVID-19?

Proving value
A study by consultants, McKinsey, found the economic impact of better health among the world’s population could add US$12 trillion to global GDP by 2040 – an 8 per cent boost.

Investing in this area now could help kickstart our global economic recovery from the devastating effects of the COVID-19 pandemic.

On the health front, a new academic paper by scientist David C Nieman, suggests regular physical activity should be undertaken to reduce our risk of contracting COVID-19. Nieman believes it’s as important as physical distancing, hand washing and the wearing of face coverings. He found aerobic exercise increases immunological fitness by increasing blood flow and mobilising white blood cells.

Regular exercise also guards against obesity, and as Nieman makes clear, “reduces risk for hypertension, type 2 diabetes, and cardiovascular disease – three of the most important underlying conditions for COVID-19”.

Meanwhile, research led by Professor Zhen Yan at the University of Virginia found that regular exercise may reduce the risk of complications in people with COVID-19.

Studying an antioxidant called extracellular superoxide dismutase (EcSOD) that’s released in the body during exercise, Yan’s work “strongly supports” the possibility that higher levels of EcSOD in the body can prevent or at least reduce the severity of acute respiratory distress syndrome (ARDS) – one of the worst outcomes of COVID-19.

Yan urges people to protect themselves by starting to exercise more to boost EcSOD levels.

Demonstrating value
Clearly exercise is vital to our planet’s comeback from COVID-19 on a number of important levels, so how do we demonstrate the value of those who provide it?

Lockdown increased the range of options for people to stay active at home, leading some in the media to question whether we still need gyms to service our fitness needs. After all, no one owns the patent to the press up and and there’s no finer treadmill than the great outdoors – but if this is the case, why are gym members on average found to be 14 times more active than non-members?

One reason is that our facilities don’t just serve up fitness, they also give members motivation. We know this remains a key ingredient in regular exercise adherence and is one of the key reasons our industry exists.

Among the most powerful motivators are the accountability and sense of connection we get from working out with others. Nowhere is this more evident than in a live group workout. Anyone who’s felt the electricity of a great class will attest that it’s one of the most powerful and motivational workout experiences you can get.

Peer support
Plenty of research shows this sense of connection and accountability pays dividends. Research indicates that members who work out in groups are far more likely to stick to exercise than those who go it alone. Science shows that we get more enjoyment and satisfaction when we work out in a group. And there’s evidence that when we’re surrounded by the healthy actions of others, it rubs off on us too.

A study published in Obesity Journal indicated that when overweight people spent time with their fit friends they lost more weight, and the more time they spent with these friends, the more weight they lost.

This finding is backed up by another study from the University of Pittsburgh School of Medicine, showing that 95 per cent of those who follow a weight loss program with a friend complete it, but just 76 per cent make it to the end if they go it alone.

There’s also evidence of the Kohler Effect, where we push ourselves harder when working out alongside others. One study compared people planking on their own and with a partner (who had superior ability).

When planking with a more capable partner, people were clearly more motivated, increasing their plank duration by 24 per cent.

A study by Kansas State University found that working out alongside other capable exercisers can increase your workout time and intensity by 200 per cent.

Embracing active habits
Motivation is a key component of an enduring exercise habit and that’s why it’s so important for society to get back to health clubs globally – and all the things that make them inspiring – as soon as is safely possible.

As the UK government’s Chief Medical Adviser, Chris Whitty, said at a coronavirus briefing on 15 April, “There is no situation, there is no age and no condition where exercise is not a good thing... exercise is one of the best things you can possibly do.”

Whitty said being physically active is “very important to long-term health” and crucial for keeping people fighting fit during the ongoing pandemic.

The alternative would have catastrophic consequences for our physical and mental health, not to mention that of the economy and environment: in the US alone, chronic diseases that can be prevented by regular exercise are projected to cost US$42 trillion between 2016 and 2030.

We know exercise in pill-form would be hailed as a wonder drug. A huge 2013 comparison study of exercise and drug interventions published in the British Medical Journal found that being fit was as good if not better at combatting a number of chronic illnesses.

It truly is the best medicine, with the power to improve everything from general wellbeing and musculoskeletal disease to cardiovascular problems, cancers, diabetes, multiple sclerosis and mental health challenges, such as anxiety and depression.

As the world adjusts in the wake of this major health pandemic, with lessons learned and safer processes in place, it’s time for governments to recognise the vital role of gyms in society and take meaningful action to support them. Our COVID-19 recovery depends on it.

Philip Mills, executive director of Les Mills, says it’s time to recognise the power of gyms – economically and in terms of health

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
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Into the fitaverse

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Users can easily identify which facilities in the UK are accessible to the disabled community
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We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
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For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
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Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
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Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
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Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
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Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
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features

Opinion: The case for gyms

It’s time gyms and health clubs are recognised as a cornerstone of our global recovery from COVID-19 and given the necessary backing, says Phillip Mills

Published in Health Club Management 2020 issue 7

A recent IHRSA briefing highlighted the benefits of exercise, offering scientific evidence that shows health clubs pose no higher risk of COVID-19 transmission than other public places, when operating under appropriate guidelines.

It noted that “there has not been any evidence of COVID-19 spreading in any US club to date.”

So now we are starting to gather the evidence to show gyms are safe, how can we hammer home the solutions they bring when it comes to bouncing back from COVID-19?

Proving value
A study by consultants, McKinsey, found the economic impact of better health among the world’s population could add US$12 trillion to global GDP by 2040 – an 8 per cent boost.

Investing in this area now could help kickstart our global economic recovery from the devastating effects of the COVID-19 pandemic.

On the health front, a new academic paper by scientist David C Nieman, suggests regular physical activity should be undertaken to reduce our risk of contracting COVID-19. Nieman believes it’s as important as physical distancing, hand washing and the wearing of face coverings. He found aerobic exercise increases immunological fitness by increasing blood flow and mobilising white blood cells.

Regular exercise also guards against obesity, and as Nieman makes clear, “reduces risk for hypertension, type 2 diabetes, and cardiovascular disease – three of the most important underlying conditions for COVID-19”.

Meanwhile, research led by Professor Zhen Yan at the University of Virginia found that regular exercise may reduce the risk of complications in people with COVID-19.

Studying an antioxidant called extracellular superoxide dismutase (EcSOD) that’s released in the body during exercise, Yan’s work “strongly supports” the possibility that higher levels of EcSOD in the body can prevent or at least reduce the severity of acute respiratory distress syndrome (ARDS) – one of the worst outcomes of COVID-19.

Yan urges people to protect themselves by starting to exercise more to boost EcSOD levels.

Demonstrating value
Clearly exercise is vital to our planet’s comeback from COVID-19 on a number of important levels, so how do we demonstrate the value of those who provide it?

Lockdown increased the range of options for people to stay active at home, leading some in the media to question whether we still need gyms to service our fitness needs. After all, no one owns the patent to the press up and and there’s no finer treadmill than the great outdoors – but if this is the case, why are gym members on average found to be 14 times more active than non-members?

One reason is that our facilities don’t just serve up fitness, they also give members motivation. We know this remains a key ingredient in regular exercise adherence and is one of the key reasons our industry exists.

Among the most powerful motivators are the accountability and sense of connection we get from working out with others. Nowhere is this more evident than in a live group workout. Anyone who’s felt the electricity of a great class will attest that it’s one of the most powerful and motivational workout experiences you can get.

Peer support
Plenty of research shows this sense of connection and accountability pays dividends. Research indicates that members who work out in groups are far more likely to stick to exercise than those who go it alone. Science shows that we get more enjoyment and satisfaction when we work out in a group. And there’s evidence that when we’re surrounded by the healthy actions of others, it rubs off on us too.

A study published in Obesity Journal indicated that when overweight people spent time with their fit friends they lost more weight, and the more time they spent with these friends, the more weight they lost.

This finding is backed up by another study from the University of Pittsburgh School of Medicine, showing that 95 per cent of those who follow a weight loss program with a friend complete it, but just 76 per cent make it to the end if they go it alone.

There’s also evidence of the Kohler Effect, where we push ourselves harder when working out alongside others. One study compared people planking on their own and with a partner (who had superior ability).

When planking with a more capable partner, people were clearly more motivated, increasing their plank duration by 24 per cent.

A study by Kansas State University found that working out alongside other capable exercisers can increase your workout time and intensity by 200 per cent.

Embracing active habits
Motivation is a key component of an enduring exercise habit and that’s why it’s so important for society to get back to health clubs globally – and all the things that make them inspiring – as soon as is safely possible.

As the UK government’s Chief Medical Adviser, Chris Whitty, said at a coronavirus briefing on 15 April, “There is no situation, there is no age and no condition where exercise is not a good thing... exercise is one of the best things you can possibly do.”

Whitty said being physically active is “very important to long-term health” and crucial for keeping people fighting fit during the ongoing pandemic.

The alternative would have catastrophic consequences for our physical and mental health, not to mention that of the economy and environment: in the US alone, chronic diseases that can be prevented by regular exercise are projected to cost US$42 trillion between 2016 and 2030.

We know exercise in pill-form would be hailed as a wonder drug. A huge 2013 comparison study of exercise and drug interventions published in the British Medical Journal found that being fit was as good if not better at combatting a number of chronic illnesses.

It truly is the best medicine, with the power to improve everything from general wellbeing and musculoskeletal disease to cardiovascular problems, cancers, diabetes, multiple sclerosis and mental health challenges, such as anxiety and depression.

As the world adjusts in the wake of this major health pandemic, with lessons learned and safer processes in place, it’s time for governments to recognise the vital role of gyms in society and take meaningful action to support them. Our COVID-19 recovery depends on it.

Philip Mills, executive director of Les Mills, says it’s time to recognise the power of gyms – economically and in terms of health

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features