Insight by Les Mills shows that 82 per cent of gym members already train at home. More interestingly, perhaps, nearly two-thirds (63 per cent) of those who work out at home use virtual fitness apps and digital platforms to guide and aid them. This suggests that online-based classes and exercise programmes are no passing trend: digital, virtual fitness is now a sector of its own and is most certainly here to stay.
We spoke to some of the leading online fitness providers to see how they make their content available, and how clubs could benefit by prescribing a total at-home and in-club fitness solution.