It took years for virtual to be accepted by the market, however, things have reached a tipping point recently as operators have been adopting it in earnest, in a bid to get an edge over the competition and reduce costs.
As with all new things, implementation brings expected and unexpected benefits, such as the power to experiment with new classes without financial risk and a straightforward way to connect to the fast-growing home fitness market.
However, there’s a balance to be stuck between virtual and live classes, to ensure it works for the benefit of all, as our experts explain.