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features

HCM Celebs: Chris Hemsworth

In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts

Published in Health Club Management 2019 issue 6

If anyone knows a thing or two about getting fit, it’s the guy who plays Thor.

Chris Hemsworth has transformed his body to play the Norse god of thunder in the Marvel films numerous times, reportedly gaining over 20lbs of muscle to play the role.

Audiences around the world have been so impressed with Thor’s ripped body that Hemsworth’s various workouts have become some of the most popular searches on Google.

Inspired by this overwhelming interest, the 35-year-old Australian actor is now capitalising on his reputation as a god in the gym with a new health and fitness app called Centr.

The app is a personalised digital health and fitness programme curated by Hemsworth, which offers content designed by and featuring members of his team of world-class fitness, nutrition and wellness experts.

“I believe we all have untapped potential,” Hemsworth has said. “And we all need support to achieve our goals. Centr puts the world’s best experts in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life.”

Customised workouts
The Centr programme can be customised to suit any fitness level and a range of dietary or lifestyle needs. Accessible via iOS app, Apple Watch and online, it offers daily workouts, meal plans and meditation, as well as a 24/7 community where users can find support, extra tips and behind-the-scenes extras to improve their quality of life.

The training programme allows users to choose their trainer and set their goals and workout intensity. Workouts can be self-guided or coached, and users can train at the gym or at home in as little as 20 minutes. Workouts include boxing, HIIT, HIRT, functional training, strength training, MMA, boxing and yoga.

Centr by Chris Hemsworth

What’s the app about?
The strapline is Train, Eat, Live. It enables you to ‘follow Hemsworth’s regime’ for between £15.49/m and £93.99/yr with a free seven day trial.

What are the fitness elements?
Three options are on offer: ‘build muscle’, ‘get fit and toned’ and ‘lose weight’. New workouts are loaded every week. Centr’s experts include meditation specialist Fabrice Midal; bio-hacker Dr Andy Walshe; Hemsworth’s wife, mind body expert Elsa Pataky; trainer Luke Zocchi; stuntman Bobby Holland Hanton; black belt Tiffiny Hall; Navy Seal Joseph Sakoda (AKA Da Rulk); boxing coach Michael Olajide Jr; yoga teacher Tahl Rinsky; vegan bodybuilder Torre Washington; pilates teacher Syliva Roberts; kickboxer Jorge Blanco; creator of Foundation Training Dr Eric Goodman; psychotherapist Alexis Naim; celeb trainer Gunnar Peterson; chefs Darren Robertson, Sergio Perera and Dan Churchill; organic farmer Palisa Anderson; yoga teacher Ally Bogard; and nutritionist Simon Hill.

What else is on offer?
New recipes are published every week in four categories – vegan, pescetarian, vegetarian and regular, with accompanying detailed shopping lists.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
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I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana
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Monetising digital

Having made a lightening fast pivot to digital during lockdown, gym operators are now figuring out how to optimise the assets they’ve invested in – it’s time to monetise digital and find ways to create hybrid models
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Paul Bowman, Wexer

The future of fitness is hybrid, says the CEO of Wexer. He shares his thoughts on why and how the industry should embrace this change
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BeBop Sensors: VP of strategy
Our gloves allow users to have digital hands in virtual reality, and to manipulate objects as though they existed in real life
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Founder & CEO, Fun With Balls
Like gaming, it’s very addictive, but this time in a good way. Imagine shooting space invaders on a squash court or kicking a soccer ball to kill some monsters
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Krissy Cela

So many people miss out on fitness because they feel too intimidated to go to the gym

Get connected

Sony and Precor are collaborating. Henrik Bengtsson, head of business at Advagym, tells Wendy Golledge about Sony’s latest foray into fitness

Tesqua upgrades its in-club experience

Tesqua Health and Sports Centre, Netherlands, has partnered with FunXtion, experts in digital fitness, to create an immersive, instructor-driven, group exercise boutique concept within its existing facility
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Changing the game

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Get smart

A new, smart exercise mask will analyse breath for a wide range of performance-related indicators, as Tom Walker explains

Lover app

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Lauren Foundos, FORTË

We give data reports showing the most popular instructors, so they can get credit for driving users
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
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Locking solutions
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Wearable technology solutions
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Spa software
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30 Sep 2020
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Online,
07 Oct 2020
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Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Red Light Therapy
 Red Light Rising: Red Light Therapy
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
ResortSuite: Spa software
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Online,
07 Oct 2020
Palais Brongniart, Paris, France

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features

HCM Celebs: Chris Hemsworth

In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts

Published in Health Club Management 2019 issue 6

If anyone knows a thing or two about getting fit, it’s the guy who plays Thor.

Chris Hemsworth has transformed his body to play the Norse god of thunder in the Marvel films numerous times, reportedly gaining over 20lbs of muscle to play the role.

Audiences around the world have been so impressed with Thor’s ripped body that Hemsworth’s various workouts have become some of the most popular searches on Google.

Inspired by this overwhelming interest, the 35-year-old Australian actor is now capitalising on his reputation as a god in the gym with a new health and fitness app called Centr.

The app is a personalised digital health and fitness programme curated by Hemsworth, which offers content designed by and featuring members of his team of world-class fitness, nutrition and wellness experts.

“I believe we all have untapped potential,” Hemsworth has said. “And we all need support to achieve our goals. Centr puts the world’s best experts in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life.”

Customised workouts
The Centr programme can be customised to suit any fitness level and a range of dietary or lifestyle needs. Accessible via iOS app, Apple Watch and online, it offers daily workouts, meal plans and meditation, as well as a 24/7 community where users can find support, extra tips and behind-the-scenes extras to improve their quality of life.

The training programme allows users to choose their trainer and set their goals and workout intensity. Workouts can be self-guided or coached, and users can train at the gym or at home in as little as 20 minutes. Workouts include boxing, HIIT, HIRT, functional training, strength training, MMA, boxing and yoga.

Centr by Chris Hemsworth

What’s the app about?
The strapline is Train, Eat, Live. It enables you to ‘follow Hemsworth’s regime’ for between £15.49/m and £93.99/yr with a free seven day trial.

What are the fitness elements?
Three options are on offer: ‘build muscle’, ‘get fit and toned’ and ‘lose weight’. New workouts are loaded every week. Centr’s experts include meditation specialist Fabrice Midal; bio-hacker Dr Andy Walshe; Hemsworth’s wife, mind body expert Elsa Pataky; trainer Luke Zocchi; stuntman Bobby Holland Hanton; black belt Tiffiny Hall; Navy Seal Joseph Sakoda (AKA Da Rulk); boxing coach Michael Olajide Jr; yoga teacher Tahl Rinsky; vegan bodybuilder Torre Washington; pilates teacher Syliva Roberts; kickboxer Jorge Blanco; creator of Foundation Training Dr Eric Goodman; psychotherapist Alexis Naim; celeb trainer Gunnar Peterson; chefs Darren Robertson, Sergio Perera and Dan Churchill; organic farmer Palisa Anderson; yoga teacher Ally Bogard; and nutritionist Simon Hill.

What else is on offer?
New recipes are published every week in four categories – vegan, pescetarian, vegetarian and regular, with accompanying detailed shopping lists.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
people

Ian Mullane

Founder, Keepme
Using predictive and machine learning models, operators can hyper-personalise engagement

Create your own energy

A breakthrough in technology means wearable devices and other health and fitness products could soon be self-powered. Steph Eaves talks to Dr Ishara Dharmasena to find out how this could impact health and fitness
interview

Sharon Hegarty, Samsung

We’ve worked with ecosystem partners, such as Calm and Fitplan, to bring their expertise to our devices
interview

Daniel Sobhani, Freeletics

Our company vision is to challenge and inspire people to become the greatest version of themselves. And I firmly believe that this can be achieved through what we do

Fighting COVID-19

In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system. Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions
interview

Will Ahmed, Whoop

Whoop is taking wearable technology to the next level, providing deeper insights into individuals’ physiology and enabling optimised training. Founder and CEO Will Ahmed talks to Steph Eaves about the importance of personalised feedback

Functional wearables

A new ultra-thin, stretchable electronic material could be a game changer for wearable tech
interview

Digital ecosystem

The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation
interview

Lindsay Cook, FitOn

Not everyone can afford an expensive piece of fitness equipment or a personal trainer, but everyone has a smartphone
people

Patrick Lucey

VP of AI, Stats Perform
We can capture tracking data from historical videos, enabling us to do large scale comparisons of players, such as Michael Jordan, across eras
interview

PureGym

We’ve been ranked number two on the App Store for health and fitness, second only to Fitbit
interview

Forme Life: Trent Ward & Yves Béhar

The screen is effectively a six foot tablet, so developing the product from scratch took time, lots of testing and millions of cycles
Core Health & Fitness
Core Health & Fitness