The growing popularity of group exercise classes and increasing member desire for access to classes at all times of day has driven a rise in virtual fitness classes. Operators are turning their studios into immersive and sophisticated environments, and in doing so they’re making these classes destinations in their own right, rather than something reserved for off-peak hours at the club.
But with systems starting at around £2,000 and supplementary equipment often required to create the full experience members require, virtual fitness is undeniably an ongoing investment. We ask the experts to share their experiences of virtual classes and their opinions on what clubs must do to make it a success.