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Gympass: Corporate Wellbeing Subscription Platform| @FitTechGlobal company profile
Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion

Gold COMPANY PROFILE

Gympass

Contact  |  Updates
What we can do for you
Gympass is a corporate wellbeing platform that ignites and fuels every journey to feel good. We do this by reinventing wellbeing, making it universal, engaging and accessible. Worldwide companies rely on Gympass' unmatched variety, convenience, and flexibility to support their employees’ health and happiness. With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, weekly 1:1 therapy sessions, and hundreds of personal trainers, Gympass supports every wellbeing journey. We partner with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe.

Key products and services
Gympass is the perfect solution for those looking to exercise and have a better quality of life, as well as for companies that want to attract and retain the best talent in the industry.

With a single monthly subscription, people are connected to thousands of partners and can discover the physical activities that best suit their lifestyles. Currently, Gympass is in more than 7,000 cities and 11 countries.

With Gympass, you have access to several ways to keep yourself active and healthy including:

- In-person classes at partner gyms and studios
- Live classes with partner gyms, studios, and personal trainers for you to exercise at home guided by qualified professionals
- Partner Apps with on-demand wellness, offering therapy sessions, nutritionist, meditation, and more
- Wellness Coach, which gives you access to specialists who will help you to achieve and ensure high levels of health, whether that means to improve your eating habits, monitor your stress, or encourage you to exercise.

case study: Gympass unlocks new customer base for Everyone Active
Everyone Active - the UK’s leading operator of local leisure, gym, swim and activity facilities - is one of Gympass’ longest-standing fitness partners, since signing up in 2018. The partnership initially ran in 68 Everyone Active centres before expanding across the entire estate of over 180 sites once the partnership proved its worth and value.

Key to the success of the partnership for Everyone Active was seeing Gympass unlock a whole new customer base comprising inactive employees from its corporate partners.

“Gympass focuses on inactive employees which is a specific demographic that we, as an operator, find very hard to reach,” says Duncan Jefford, Everyone Active Regional Director. “It’s of great value to us that Gympass can unlock this previously inaccessible group for us and bring inactive people into our centres.

“There is huge merit in Gympass being able to go where we can’t - to the heart of the corporate organisations. The people coming to us via Gympass represent a completely different customer profile, adding great value to our organisation. Furthermore, its model provides a real opportunity for us as we expand our business,” says Jefford.

“Everyone Active is an excellent partner whose diverse and nationwide offering is an attractive proposition for our corporate partners,” says Eamon Lloyd, Gympass VP Head of Europe Partnerships. “From gym, swim and group exercise to racquet sports, yoga, spa facilities and boutique options all under one roof, Everyone Active offers a fantastic all-round experience for our Gympass clients. We seek to encourage people to find an activity to love and the wide choice offered by Everyone Active gives people plenty of options to try.”
case study: Fitness First grows corporate membership with help from Gympass
Fitness First - the UK’s leading mid-market operator - is actively growing its corporate membership, thanks to its partnership with Gympass. With 35 of its 42 clubs situated in London, meaningful engagement with the corporate audience and in Gympass it has found an ideal partner to bring more corporate members through the door.

“Corporate memberships are a large part of our proposition within London especially, and Gympass provides us with an opportunity to grow this channel beyond our own corporate accounts,” says Lee Matthews, Fitness First Managing Director.

Fitness First offers fantastic facilities across four best-in-class brand pillars: Classes, Equipment, Personal Trainers and Customised Workouts. Its comprehensive range of physical activity options includes gym, swimming pools, signature classes, spin classes, Les Mills classes and personal training. Alongside these it offers exclusive in-gym boutique experiences with RoX and Trax.

Health and wellbeing at Fitness First go hand-in-hand with its physical activity programme reflecting the diverse range also offered by Gympass. There is definite synergy between what the Gympass platform provides and what members can find in person at Fitness First.

   “We are all about living an active lifestyle for its physical and mental benefits. We are thrilled to partner with Gympass as we feel there is a real alignment of purpose here,” says Lee.

Fitness First began its partnership with Gympass in 2018, initially testing the relationship with a few selected clubs. Within a year, in April 2019, Fitness First stepped up to a full partnership whereby all its sites could be accessed by Gympass members.

“Gympass is regularly signing up new corporate clients, which provides us with a significant opportunity to increase footfall at our sites and grow our corporate memberships.”
Gympass video gallery:
Plans for the next 12 months
Reaching 1M paid subscribers globally in 2021 in the midst of a pandemic, with gyms and studios worldwide shut down, was a huge success. Heading into 2022, our plan for the next 12 months is to continue our growth; Gympass is working towards becoming the most complete corporate wellbeing offering in the world, and in order to achieve this, we need to expand our partner network, and continue to bring success and new visitors to our current partners. Expanding our partner network and improving accessibility is key to fulfilling our mission and making wellbeing universal.
Key personnel
Cesar Carvalho, Co-Founder and CEO
Luke Bullen, CEO, UK & Ireland
Eamon Lloyd, VP of Fitness Partners, Europe
Key customers
Thames Water
Centrica
Santander
Barclays
Testimonial
“Our ethos has always been to provide more people with access to community-led, affordable exercise that helps them both physically and mentally. We know Gympass champions this too, which is why our partnership has gone from strength to strength over the last few years. More and more people are asking their employers to provide wellbeing benefits and Gympass gives them the tools to find true wellness, in a way that suits their lifestyle. We are always very pleased to see Gympass clients using our studios across London and look forward to welcoming many more in the future.”
– Shamir Sidhu, Co-founder and CEO, MoreYoga
"Our new Gympass partnership provides on-demand exercise to its corporate customer base and the initial results of this global collaboration have been very encouraging. Thousands of Gympass’ corporate members have already taken up our on-demand offering of over 1,500 digital workouts and wellness sessions, ranging from the LES MILLS GRIT™ series of high-octane HIIT sessions, right through to mindfulness classes and new generation yoga in the form of BODYBALANCE™. Our mission is to create a fitter planet, so we’re thrilled to be partnering with Gympass to support healthy workforces as the world adjusts to more flexible ways of working and working out.”
– Clive Ormerod, CEO, Les Mills International
“The Gympass partnership strikes a perfect note and supports our passion to get more people moving and create healthier workplaces, while also supporting the growth of our franchisees’ businesses in their local communities. Our partnership has allowed us to reach a whole new audience and get more people moving, with over 99% of Gympass members never having set foot in an Anytime Fitness club before.”
– Neil Randall, CEO, Anytime Fitness UK
updates & press releases
13 Sep 2022
Sleep Cycle partners with Gympass, making its sleep tracking platform available to millions of employees
Sleep Cycle, the market-leading sleep tracker, announced a partnership with Gympass, the world’s largest corporate wellbeing platform, used by more than 1 million employees worldwide. With this new partnership, Gympass users will gain access to the sleep health functionality that Sleep Cycle provides.

Sleep Cycle’s data shows people in the UK seek help more than most nationalities, with over 100k users, but it pays dividends with the third-longest average sleep duration, at 7 hours 27 minutes, behind only Finland and New Zealand.

Research shows that sleep sets the foundation for a healthy life and contributes to increased performance at work, in the gym, and in life in general. By partnering with Sleep Cycle, Gympass broadens its offering to include the world’s most popular sleep health service. All companies and employees who are connected to the Gympass network worldwide will now be able to enjoy Sleep Cycle’s premium service, including functionality for sleep tracking, sleep music and meditations, snore detection, sleep training, and the popular Smart Alarm.

“We’re delighted to be able to offer Sleep Cycle to our clients. A good night’s sleep is one of the most crucial elements to improving wellbeing, and so it makes perfect sense to partner together and improve Gympass’ sleep therapy tools,” said Massi Sardi, VP of Partnerships at Gympass. “By giving more employees access to sleep improvement tools, we know our clients will see better performance both at work and elsewhere in life.”

“Sleep Cycle is committed to growing its B2B footprint and transforming corporate health through better sleep and raising awareness on how employees sleep. The partnership with Gympass is a strong step in this direction”, Carl Johan Hederoth, CEO of Sleep Cycle said. ”With Sleep Cycle, Gympass members will be able to optimize sleep, which is an invaluable part of achieving and maintaining good health and enhanced performance in their daily life.”

Through the partnership with Gympass, Sleep Cycle will be able to reach even more users, ensuring that improved sleep health is available for them. At the same time, Sleep Cycle continues to raise awareness of sleep as an imperative part of employee health and wellbeing.

“The partnership makes sleep tracking and sleep improvement available for Gympass users worldwide, making it an exciting partnership for Sleep Cycle,” Carl-Johan Hederoth, said. “The partnership results from our increased focus on the employee health market and allows us to accelerate our business in this area.”
08 Aug 2022
90 per cent of employers admit workplace wellbeing can and should be improved
New research by Gympass in collaboration with People Management Insights indicates that employers are trapped in a ‘workplace first’ mentality.

The survey, which was completed in June 2022 and surveyed UK HR leaders, found that:

• 90% of employers feel their wellbeing culture can be improved

• 84.7% admitted their wellbeing culture was ‘average’ or ‘below average’

• Fewer than 20% of employees are enrolled on physical wellbeing offerings

• Nearly 50% of employers cited an increase in Mental Health Champions as a key change in their wellbeing strategy since the pandemic

Having a rigorous workplace wellbeing strategy has been vital to any successful business for decades, but since the pandemic, the health and wellness of the workforce has been under the microscope to a greater degree. Despite this, a new survey from People Management Insights, which worked alongside corporate wellbeing partner Gympass, has found that only 10% of employers feel their workplace culture is ‘excellent’.

The research revealed that employers are being more reactive than proactive when it comes to corporate wellbeing. The top two strategies were providing policies in response to life events (77.6%) and offering counselling services (61.8%).

“Traditionally organisations have taken a reactive approach to wellbeing, through a ‘find-and-fix’ mentality, as we can see by these figures. However, we cannot underestimate the fact that employers that create a culture of care will see happier employees, which in turn will lead to more engaged and productive teams,” says Workplace Wellbeing expert, Karl Simons, OBE.

Simons continues, “The hope is that these figures will lead more companies to understand the benefits of adopting a proactive approach and move towards a ‘predict-and-prevent’ culture.”

On a more positive note, the survey found that over 50% of the employers increased their wellbeing spend in the last two years with nearly half of employers also having appointed Mental Health Champions in the workplace. This indicates that businesses are becoming far more adept at offering mental health support. No doubt triggered by the impact of the pandemic, this intervention came second only to the ever-popular ‘cycle to work’ scheme, which is offered by 61.9% of employers.

A worrying finding was that employee engagement in wellbeing offerings was very low. Of those who do have a workplace health and wellbeing strategy in place, fewer than 20% of employees are actually enrolled or actively engaged in available programmes.

Luke Bullen, Head of UK & Ireland at Gympass says, “When businesses first come to us, one of their main concerns is that they have wellbeing benefits available, but many of their employees do not know about them or utilise them. We work with businesses to give employees access to benefits they’ll actually use – like Barry’s Bootcamp classes or Calm memberships, because market research shows they value these branded offerings.

“We also feel that with the current cost-of-living crisis, employers have a golden opportunity to really add value to their employees’ day to day lifestyle, outside of the workplace. Bullen adds, “By creating workplace wellbeing packages that support them even when they’re not working, it allows employees to cut back on their own personal expenditure on things such as gym memberships, fitness classes and even counselling. In the current climate, that’s a great employee benefit to have.”

All in all, it seems that employers are aware of the value of corporate wellness plans but seem unable to implement them sufficiently to engage their employees.

“We know that the introduction of health and well-being initiatives can increase the engagement rate within a company. This in turn has an impact on breaking down barriers that may exist between teams. If businesses turn the current ‘work first’ approach on its head and introduce ‘people first’ physical and mental wellbeing services, I believe they will see better engagement and overall improvement in uptake and satisfaction of their corporate wellbeing policy. After all, good health & well-being is good business,” Simons adds.
Employers are being more reactive than proactive when it comes to corporate wellbeing Credit: Shutterstock / fizkes
08 Aug 2022
Gympass appoints Fitness Partner Sales Director

Gympass, the world’s largest corporate wellbeing platform, has appointed Andrea Sullivan to the newly created role of Fitness Partner Sales Director to oversee its rapidly expanding portfolio of UK gyms.


Gympass provides employees across the world with access to over 50,000 best-in-class wellbeing partners including Barry’s Bootcamp, Calm and Nuffield among many more. Employees can use gyms, boutique studios, apps and virtual one-to-one coaching available all via a Gympass membership.


Andrea’s role will see her responsible for driving forward partnerships with leading UK gym chains to add to Gympass’ rapidly expanding portfolio. Prior to this appointment, she headed up commercial partnership opportunities across the rugby industry as Brand Partnership Director at Rugbypass.com. She also brings her previous experience as Creative Director at Hearst Publications where she worked across a wealth of health and fitness titles.

Speaking on her new appointment, Andrea Sullivan said: "This is a very important time for corporate wellness partnerships and programmes, as employers navigate hybrid working patterns while their employees look to them for physical, mental and emotional health solutions. I’m excited to be joining Gympass to continue building our rapidly-growing portfolio of gym and wellness partners, ensuring employees can find a form of activity that suits their lifestyle and health needs. Together alongside our well-known, trusted UK gym chains partners, Gympass has the ability to motivate more people to be actively engaged in health and wellness. Which is an incredibly positive mission to be involved in."

Following Gympass’ $2 billion valuation in 2021, the platform has continued to grow and has added an array of new partners to its offering covering fitness, mindfulness, wellbeing and nutrition. With the platform spanning both digital and in-person services, Gympass is now the world’s largest corporate wellbeing platform servicing millions of employees.
Andrea Sullivan will oversee Gympass' portfolio of UK gyms Credit: Gympass
12 May 2021
Gympass platform expands to offer customers access to over 2,600 UK facilities
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of 2021, taking its total to more than 2,600 bricks and mortar UK gym facilities.

The five latest partners include Village Gyms and énergie Fitness, meaning Gympass’ corporate customers will be able to train at any of énergie’s 97 clubs across the UK and Ireland, as well as Village Gyms’ 32 clubs.

“At Gympass, we pride ourselves on offering customers access to top-class gyms and fitness centres that are affordable, convenient and accessible to support those employees who aren’t currently physically active,” says Eamon Lloyd, head of partnerships for UK, Ireland & Netherlands at Gympass.

“Both énergie Fitness and Village Gyms share our ethos and combine superior facilities with great levels of customer service to help members get the most out of their clubs.”

Alongside signing new fitness partners, Gympass has further developed its digital platform.

Its 360-degree wellbeing platform now also offers access to:
  • Leading nutrition app Lifesum, offering nutrition advice, recipes and personalised health advice, as well as on-demand and live-streamed wellness content

  • Leading self-care app Fabulous which offers goal planning to help users build new habits

  • Fitness app Sudor which provides users with a wide range of on-demand workouts.


Lloyd added: “The last year has been like no other for the industry and we’ve all adapted to help people access fitness and wellbeing in a safe and accessible way.

“We’re proud to have formed some brilliant new partnerships to bolster our offering, giving our users access to such a wide variety of fitness facilities combined with the very best in digital experiences. And, we’re pleased all our new partners see the value of focusing on the corporate sector as an opportunity for revenue growth.”

To find out more about Gympass or to become a partner visit its official website.
25 Feb 2021
How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.

Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feeling good by making wellbeing both engaging and accessible.

To ensure it can support the ever-evolving needs of employees, at a time when many are still working from home, the company has identified eight dimensions of wellbeing, seeking to address these by partnering with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe.

The eight dimensions of wellbeing:
  1. Fitness
  2. Stress relief
  3. Nutrition
  4. Sleep
  5. Addiction help
  6. Therapy
  7. Financial planning
  8. Meditation


With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, 1,000 healthy recipes, weekly one-to-one therapy sessions, and thousands of personal trainers, Gympass is supporting every wellbeing journey.

Bricks and mortar partners include Bannatyne Health Clubs, Anytime Fitness, F45 and Frame, while the Gympass Wellness platform brings together some of the largest fitness and wellbeing app brands, all housed in one place for the very first time.

Partner apps are laid out by category with several leading fitness apps including NEOU and Yogaia making up the ‘Body’ section.

Aside from fitness, Gympass offers a range of wellness apps with categories including; ‘Mind’, ‘Health & Nutrition’, ‘Healthy Habits’ and ‘Financial Health’ enabling users to take a holistic 360-degree approach to their health and wellbeing.

Leading apps featured include Calm, Syntuition and Nootric.

Gympass users requiring a more personal level of support can access one-on-one counselling and therapy appointments through partners like iFeel and Healing Clouds.

Users can also book one-to-one PT sessions and access over 1,500 PTs through the Gympass platform globally.

“The last 12 months have shown us that fitness routines will never be the same again. Now more than ever, consumers are looking for experiences that fit within their changing work-life patterns and this is best achieved through omnichannel delivery,” says Eamon Lloyd, senior director - head of partnerships UK, Ireland & Netherlands at Gympass.

“By combining access to fitness and wellness services via bricks and mortar facilities, live classes, wellness apps as well as one-to-one virtual appointments, we’re able to offer a complete 360-degree corporate wellbeing solution. Being able to access a wellbeing provision in a more flexible way is crucial to supporting the health of the population.”

To find out more about Gympass or to become a partner visit Gympass’ official website.
Gympass is dedicated to supporting every wellbeing journey
18 Nov 2020
Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.

The partnership will help Anytime Fitness achieve its objective of helping to create healthier workforces, providing employees across the UK with a convenient and accessible way to fit physical exercise around work, travel and family commitments.

Anytime Fitness is the world’s largest health chain with over 4,500 clubs in 33 countries. As the second largest private operator in the UK, it is set to continue growing rapidly as the appetite for 24/7 clubs continues among both members and franchise owners. The Anytime Fitness model blends perfectly with Gympass as both businesses share a ‘join one, join all’ policy that welcomes members to use any of their sites during staffed hours.

Gympass brings Anytime Fitness franchise owners an incremental revenue stream from the traditionally larger, hard-to-reach corporate companies. It helps existing Anytime Fitness clubs by providing engagement with Gympass’ well-established corporate customer base from which clubs can engage with from the get-go. With Anytime Fitness continuing to grow its club portfolio in the UK, this instant access to corporates will benefit new franchisees who can focus on getting their club up and running whilst Gympass works alongside them to bring new members to their door.

“Anytime Fitness is another exciting business partner in the fitness industry who see the value of focusing on the corporate sector as an opportunity for revenue growth,” says Eamon Lloyd, Gympass Senior Director - Head of Partnerships UK, Ireland & Netherlands.

“We are delighted to partner with the entire Anytime Fitness network in the UK & Ireland and its gyms are an excellent addition to our growing network of fitness partners,” he says.

“Gympass prides itself on offering convenient, affordable and accessible sites to corporate workforces, especially those employees who are not currently physically active. Anytime Fitness shares our ethos and combines top-class facilities with a high level of personal service to really help our users get the most out of their visit.”

“We’re looking forward to working with Gympass on what is an exciting partnership for us both,” said Neil Randall, Anytime Fitness UK CEO. “As a business, we’re committed to improving the overall health of our members and the nation, so being able to reach more workers is a great opportunity for us.

“All of our clubs are independently owned and we know our franchisees are looking forward to welcoming workers from the local community into their clubs and providing them with first-class service. The Gympass partnership strikes a perfect note and supports our passion to make healthy happen across the nation for workforces and individuals while also supporting the growth of our franchisees’ businesses in their local communities.

“Examining Gympass’ data shows that a sizeable amount of their users are new to exercise and the gym, a key audience that we’re keen to support as part of improving the health of the nation. Gympass shares our vision that corporate wellness is much more than just giving employees a discounted gym membership, it’s about supporting them with their goals and this is part of our global brand promise of making healthy happen through caring for our members and taking the time to help them succeed.”
Anytime Fitness is the world’s largest health chain with over 4,500 clubs in 33 countries
Gympass: news from HCMmag.com and fittechglobal.com
Corporate wellbeing platform Gympass has released a new report called the State of Work-Life Wellness.
Corporate wellbeing platform Gympass has launched personal training service Trainiac in the UK. Already live in Brazil and the US, it matches members with a certified coach who supports them on their wellbeing journey.
Gympass has signed a partnership deal with Les Mills to make the fitness platform's 1,500 on- demand workouts and virtual training sessions available to Gympass corporate clients.
Gympass has completed the acquisition of Spanish corporate fitness platform Andjoy and Benefit Seven (7card), a fitness subscription provider in Romania.
Gympass has acquired online personal training platform Trainiac for an undisclosed amount.
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Gympass: featured in HCM and FIT tech magazines
Wellness: Culture of care
Research from People Management Insights found only 10 per cent of employers believe their corporate wellbeing programme is up to scratch, as Miranda Markham reports
Statistics: Cause for optimism
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
Gympass has been busy innovating and forging powerful partnerships. We find out more
The aggregator market is developing, diversifying and changing in response to market demand. We talk to suppliers and operators about their collaborations
Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
Gympass
Address: Gympass UK, WeWork Hoxton, Senna Building, Gorsuch Place, London, London, E2 8JF, United Kingdom
Cesar Carvalho, CEO, Gympass
Cesar Carvalho, CEO
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to help gym operators elevate their member experience.
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be held at the Taipei Nangang Exhibition Center, Hall 2 (TaiNEX 2) and feature a full range of sporting goods, fitness equipment, sports technology, and workout services for all ages.
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
Technogym
H Live has grown rapidly since 2010, operating leisure sites, sports and entertainment venues across Dorset, Hampshire and London. Read more
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson ...
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Management software

Gold COMPANY PROFILE

Gympass

Contact  |  Updates
What we can do for you
Gympass is a corporate wellbeing platform that ignites and fuels every journey to feel good. We do this by reinventing wellbeing, making it universal, engaging and accessible. Worldwide companies rely on Gympass' unmatched variety, convenience, and flexibility to support their employees’ health and happiness. With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, weekly 1:1 therapy sessions, and hundreds of personal trainers, Gympass supports every wellbeing journey. We partner with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe.

Key products and services
Gympass is the perfect solution for those looking to exercise and have a better quality of life, as well as for companies that want to attract and retain the best talent in the industry.

With a single monthly subscription, people are connected to thousands of partners and can discover the physical activities that best suit their lifestyles. Currently, Gympass is in more than 7,000 cities and 11 countries.

With Gympass, you have access to several ways to keep yourself active and healthy including:

- In-person classes at partner gyms and studios
- Live classes with partner gyms, studios, and personal trainers for you to exercise at home guided by qualified professionals
- Partner Apps with on-demand wellness, offering therapy sessions, nutritionist, meditation, and more
- Wellness Coach, which gives you access to specialists who will help you to achieve and ensure high levels of health, whether that means to improve your eating habits, monitor your stress, or encourage you to exercise.

case study: Gympass unlocks new customer base for Everyone Active
Everyone Active - the UK’s leading operator of local leisure, gym, swim and activity facilities - is one of Gympass’ longest-standing fitness partners, since signing up in 2018. The partnership initially ran in 68 Everyone Active centres before expanding across the entire estate of over 180 sites once the partnership proved its worth and value.

Key to the success of the partnership for Everyone Active was seeing Gympass unlock a whole new customer base comprising inactive employees from its corporate partners.

“Gympass focuses on inactive employees which is a specific demographic that we, as an operator, find very hard to reach,” says Duncan Jefford, Everyone Active Regional Director. “It’s of great value to us that Gympass can unlock this previously inaccessible group for us and bring inactive people into our centres.

“There is huge merit in Gympass being able to go where we can’t - to the heart of the corporate organisations. The people coming to us via Gympass represent a completely different customer profile, adding great value to our organisation. Furthermore, its model provides a real opportunity for us as we expand our business,” says Jefford.

“Everyone Active is an excellent partner whose diverse and nationwide offering is an attractive proposition for our corporate partners,” says Eamon Lloyd, Gympass VP Head of Europe Partnerships. “From gym, swim and group exercise to racquet sports, yoga, spa facilities and boutique options all under one roof, Everyone Active offers a fantastic all-round experience for our Gympass clients. We seek to encourage people to find an activity to love and the wide choice offered by Everyone Active gives people plenty of options to try.”
case study: Fitness First grows corporate membership with help from Gympass
Fitness First - the UK’s leading mid-market operator - is actively growing its corporate membership, thanks to its partnership with Gympass. With 35 of its 42 clubs situated in London, meaningful engagement with the corporate audience and in Gympass it has found an ideal partner to bring more corporate members through the door.

“Corporate memberships are a large part of our proposition within London especially, and Gympass provides us with an opportunity to grow this channel beyond our own corporate accounts,” says Lee Matthews, Fitness First Managing Director.

Fitness First offers fantastic facilities across four best-in-class brand pillars: Classes, Equipment, Personal Trainers and Customised Workouts. Its comprehensive range of physical activity options includes gym, swimming pools, signature classes, spin classes, Les Mills classes and personal training. Alongside these it offers exclusive in-gym boutique experiences with RoX and Trax.

Health and wellbeing at Fitness First go hand-in-hand with its physical activity programme reflecting the diverse range also offered by Gympass. There is definite synergy between what the Gympass platform provides and what members can find in person at Fitness First.

   “We are all about living an active lifestyle for its physical and mental benefits. We are thrilled to partner with Gympass as we feel there is a real alignment of purpose here,” says Lee.

Fitness First began its partnership with Gympass in 2018, initially testing the relationship with a few selected clubs. Within a year, in April 2019, Fitness First stepped up to a full partnership whereby all its sites could be accessed by Gympass members.

“Gympass is regularly signing up new corporate clients, which provides us with a significant opportunity to increase footfall at our sites and grow our corporate memberships.”
Plans for the next 12 months
Reaching 1M paid subscribers globally in 2021 in the midst of a pandemic, with gyms and studios worldwide shut down, was a huge success. Heading into 2022, our plan for the next 12 months is to continue our growth; Gympass is working towards becoming the most complete corporate wellbeing offering in the world, and in order to achieve this, we need to expand our partner network, and continue to bring success and new visitors to our current partners. Expanding our partner network and improving accessibility is key to fulfilling our mission and making wellbeing universal.
Testimonial
“Our ethos has always been to provide more people with access to community-led, affordable exercise that helps them both physically and mentally. We know Gympass champions this too, which is why our partnership has gone from strength to strength over the last few years. More and more people are asking their employers to provide wellbeing benefits and Gympass gives them the tools to find true wellness, in a way that suits their lifestyle. We are always very pleased to see Gympass clients using our studios across London and look forward to welcoming many more in the future.”
– Shamir Sidhu, Co-founder and CEO, MoreYoga
"Our new Gympass partnership provides on-demand exercise to its corporate customer base and the initial results of this global collaboration have been very encouraging. Thousands of Gympass’ corporate members have already taken up our on-demand offering of over 1,500 digital workouts and wellness sessions, ranging from the LES MILLS GRIT™ series of high-octane HIIT sessions, right through to mindfulness classes and new generation yoga in the form of BODYBALANCE™. Our mission is to create a fitter planet, so we’re thrilled to be partnering with Gympass to support healthy workforces as the world adjusts to more flexible ways of working and working out.”
– Clive Ormerod, CEO, Les Mills International
“The Gympass partnership strikes a perfect note and supports our passion to get more people moving and create healthier workplaces, while also supporting the growth of our franchisees’ businesses in their local communities. Our partnership has allowed us to reach a whole new audience and get more people moving, with over 99% of Gympass members never having set foot in an Anytime Fitness club before.”
– Neil Randall, CEO, Anytime Fitness UK
updates & press releases
13 Sep 2022
Sleep Cycle partners with Gympass, making its sleep tracking platform available to millions of employees
Sleep Cycle, the market-leading sleep tracker, announced a partnership with Gympass, the world’s largest corporate wellbeing platform, used by more than 1 million employees worldwide. With this new partnership, Gympass users will gain access to the sleep health functionality that Sleep Cycle provides.

Sleep Cycle’s data shows people in the UK seek help more than most nationalities, with over 100k users, but it pays dividends with the third-longest average sleep duration, at 7 hours 27 minutes, behind only Finland and New Zealand.

Research shows that sleep sets the foundation for a healthy life and contributes to increased performance at work, in the gym, and in life in general. By partnering with Sleep Cycle, Gympass broadens its offering to include the world’s most popular sleep health service. All companies and employees who are connected to the Gympass network worldwide will now be able to enjoy Sleep Cycle’s premium service, including functionality for sleep tracking, sleep music and meditations, snore detection, sleep training, and the popular Smart Alarm.

“We’re delighted to be able to offer Sleep Cycle to our clients. A good night’s sleep is one of the most crucial elements to improving wellbeing, and so it makes perfect sense to partner together and improve Gympass’ sleep therapy tools,” said Massi Sardi, VP of Partnerships at Gympass. “By giving more employees access to sleep improvement tools, we know our clients will see better performance both at work and elsewhere in life.”

“Sleep Cycle is committed to growing its B2B footprint and transforming corporate health through better sleep and raising awareness on how employees sleep. The partnership with Gympass is a strong step in this direction”, Carl Johan Hederoth, CEO of Sleep Cycle said. ”With Sleep Cycle, Gympass members will be able to optimize sleep, which is an invaluable part of achieving and maintaining good health and enhanced performance in their daily life.”

Through the partnership with Gympass, Sleep Cycle will be able to reach even more users, ensuring that improved sleep health is available for them. At the same time, Sleep Cycle continues to raise awareness of sleep as an imperative part of employee health and wellbeing.

“The partnership makes sleep tracking and sleep improvement available for Gympass users worldwide, making it an exciting partnership for Sleep Cycle,” Carl-Johan Hederoth, said. “The partnership results from our increased focus on the employee health market and allows us to accelerate our business in this area.”
08 Aug 2022
90 per cent of employers admit workplace wellbeing can and should be improved
New research by Gympass in collaboration with People Management Insights indicates that employers are trapped in a ‘workplace first’ mentality.

The survey, which was completed in June 2022 and surveyed UK HR leaders, found that:

• 90% of employers feel their wellbeing culture can be improved

• 84.7% admitted their wellbeing culture was ‘average’ or ‘below average’

• Fewer than 20% of employees are enrolled on physical wellbeing offerings

• Nearly 50% of employers cited an increase in Mental Health Champions as a key change in their wellbeing strategy since the pandemic

Having a rigorous workplace wellbeing strategy has been vital to any successful business for decades, but since the pandemic, the health and wellness of the workforce has been under the microscope to a greater degree. Despite this, a new survey from People Management Insights, which worked alongside corporate wellbeing partner Gympass, has found that only 10% of employers feel their workplace culture is ‘excellent’.

The research revealed that employers are being more reactive than proactive when it comes to corporate wellbeing. The top two strategies were providing policies in response to life events (77.6%) and offering counselling services (61.8%).

“Traditionally organisations have taken a reactive approach to wellbeing, through a ‘find-and-fix’ mentality, as we can see by these figures. However, we cannot underestimate the fact that employers that create a culture of care will see happier employees, which in turn will lead to more engaged and productive teams,” says Workplace Wellbeing expert, Karl Simons, OBE.

Simons continues, “The hope is that these figures will lead more companies to understand the benefits of adopting a proactive approach and move towards a ‘predict-and-prevent’ culture.”

On a more positive note, the survey found that over 50% of the employers increased their wellbeing spend in the last two years with nearly half of employers also having appointed Mental Health Champions in the workplace. This indicates that businesses are becoming far more adept at offering mental health support. No doubt triggered by the impact of the pandemic, this intervention came second only to the ever-popular ‘cycle to work’ scheme, which is offered by 61.9% of employers.

A worrying finding was that employee engagement in wellbeing offerings was very low. Of those who do have a workplace health and wellbeing strategy in place, fewer than 20% of employees are actually enrolled or actively engaged in available programmes.

Luke Bullen, Head of UK & Ireland at Gympass says, “When businesses first come to us, one of their main concerns is that they have wellbeing benefits available, but many of their employees do not know about them or utilise them. We work with businesses to give employees access to benefits they’ll actually use – like Barry’s Bootcamp classes or Calm memberships, because market research shows they value these branded offerings.

“We also feel that with the current cost-of-living crisis, employers have a golden opportunity to really add value to their employees’ day to day lifestyle, outside of the workplace. Bullen adds, “By creating workplace wellbeing packages that support them even when they’re not working, it allows employees to cut back on their own personal expenditure on things such as gym memberships, fitness classes and even counselling. In the current climate, that’s a great employee benefit to have.”

All in all, it seems that employers are aware of the value of corporate wellness plans but seem unable to implement them sufficiently to engage their employees.

“We know that the introduction of health and well-being initiatives can increase the engagement rate within a company. This in turn has an impact on breaking down barriers that may exist between teams. If businesses turn the current ‘work first’ approach on its head and introduce ‘people first’ physical and mental wellbeing services, I believe they will see better engagement and overall improvement in uptake and satisfaction of their corporate wellbeing policy. After all, good health & well-being is good business,” Simons adds.
Employers are being more reactive than proactive when it comes to corporate wellbeing Credit: Shutterstock / fizkes
08 Aug 2022
Gympass appoints Fitness Partner Sales Director

Gympass, the world’s largest corporate wellbeing platform, has appointed Andrea Sullivan to the newly created role of Fitness Partner Sales Director to oversee its rapidly expanding portfolio of UK gyms.


Gympass provides employees across the world with access to over 50,000 best-in-class wellbeing partners including Barry’s Bootcamp, Calm and Nuffield among many more. Employees can use gyms, boutique studios, apps and virtual one-to-one coaching available all via a Gympass membership.


Andrea’s role will see her responsible for driving forward partnerships with leading UK gym chains to add to Gympass’ rapidly expanding portfolio. Prior to this appointment, she headed up commercial partnership opportunities across the rugby industry as Brand Partnership Director at Rugbypass.com. She also brings her previous experience as Creative Director at Hearst Publications where she worked across a wealth of health and fitness titles.

Speaking on her new appointment, Andrea Sullivan said: "This is a very important time for corporate wellness partnerships and programmes, as employers navigate hybrid working patterns while their employees look to them for physical, mental and emotional health solutions. I’m excited to be joining Gympass to continue building our rapidly-growing portfolio of gym and wellness partners, ensuring employees can find a form of activity that suits their lifestyle and health needs. Together alongside our well-known, trusted UK gym chains partners, Gympass has the ability to motivate more people to be actively engaged in health and wellness. Which is an incredibly positive mission to be involved in."

Following Gympass’ $2 billion valuation in 2021, the platform has continued to grow and has added an array of new partners to its offering covering fitness, mindfulness, wellbeing and nutrition. With the platform spanning both digital and in-person services, Gympass is now the world’s largest corporate wellbeing platform servicing millions of employees.
Andrea Sullivan will oversee Gympass' portfolio of UK gyms Credit: Gympass
12 May 2021
Gympass platform expands to offer customers access to over 2,600 UK facilities
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of 2021, taking its total to more than 2,600 bricks and mortar UK gym facilities.

The five latest partners include Village Gyms and énergie Fitness, meaning Gympass’ corporate customers will be able to train at any of énergie’s 97 clubs across the UK and Ireland, as well as Village Gyms’ 32 clubs.

“At Gympass, we pride ourselves on offering customers access to top-class gyms and fitness centres that are affordable, convenient and accessible to support those employees who aren’t currently physically active,” says Eamon Lloyd, head of partnerships for UK, Ireland & Netherlands at Gympass.

“Both énergie Fitness and Village Gyms share our ethos and combine superior facilities with great levels of customer service to help members get the most out of their clubs.”

Alongside signing new fitness partners, Gympass has further developed its digital platform.

Its 360-degree wellbeing platform now also offers access to:
  • Leading nutrition app Lifesum, offering nutrition advice, recipes and personalised health advice, as well as on-demand and live-streamed wellness content

  • Leading self-care app Fabulous which offers goal planning to help users build new habits

  • Fitness app Sudor which provides users with a wide range of on-demand workouts.


Lloyd added: “The last year has been like no other for the industry and we’ve all adapted to help people access fitness and wellbeing in a safe and accessible way.

“We’re proud to have formed some brilliant new partnerships to bolster our offering, giving our users access to such a wide variety of fitness facilities combined with the very best in digital experiences. And, we’re pleased all our new partners see the value of focusing on the corporate sector as an opportunity for revenue growth.”

To find out more about Gympass or to become a partner visit its official website.
25 Feb 2021
How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.

Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feeling good by making wellbeing both engaging and accessible.

To ensure it can support the ever-evolving needs of employees, at a time when many are still working from home, the company has identified eight dimensions of wellbeing, seeking to address these by partnering with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe.

The eight dimensions of wellbeing:
  1. Fitness
  2. Stress relief
  3. Nutrition
  4. Sleep
  5. Addiction help
  6. Therapy
  7. Financial planning
  8. Meditation


With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, 1,000 healthy recipes, weekly one-to-one therapy sessions, and thousands of personal trainers, Gympass is supporting every wellbeing journey.

Bricks and mortar partners include Bannatyne Health Clubs, Anytime Fitness, F45 and Frame, while the Gympass Wellness platform brings together some of the largest fitness and wellbeing app brands, all housed in one place for the very first time.

Partner apps are laid out by category with several leading fitness apps including NEOU and Yogaia making up the ‘Body’ section.

Aside from fitness, Gympass offers a range of wellness apps with categories including; ‘Mind’, ‘Health & Nutrition’, ‘Healthy Habits’ and ‘Financial Health’ enabling users to take a holistic 360-degree approach to their health and wellbeing.

Leading apps featured include Calm, Syntuition and Nootric.

Gympass users requiring a more personal level of support can access one-on-one counselling and therapy appointments through partners like iFeel and Healing Clouds.

Users can also book one-to-one PT sessions and access over 1,500 PTs through the Gympass platform globally.

“The last 12 months have shown us that fitness routines will never be the same again. Now more than ever, consumers are looking for experiences that fit within their changing work-life patterns and this is best achieved through omnichannel delivery,” says Eamon Lloyd, senior director - head of partnerships UK, Ireland & Netherlands at Gympass.

“By combining access to fitness and wellness services via bricks and mortar facilities, live classes, wellness apps as well as one-to-one virtual appointments, we’re able to offer a complete 360-degree corporate wellbeing solution. Being able to access a wellbeing provision in a more flexible way is crucial to supporting the health of the population.”

To find out more about Gympass or to become a partner visit Gympass’ official website.
Gympass is dedicated to supporting every wellbeing journey
18 Nov 2020
Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.

The partnership will help Anytime Fitness achieve its objective of helping to create healthier workforces, providing employees across the UK with a convenient and accessible way to fit physical exercise around work, travel and family commitments.

Anytime Fitness is the world’s largest health chain with over 4,500 clubs in 33 countries. As the second largest private operator in the UK, it is set to continue growing rapidly as the appetite for 24/7 clubs continues among both members and franchise owners. The Anytime Fitness model blends perfectly with Gympass as both businesses share a ‘join one, join all’ policy that welcomes members to use any of their sites during staffed hours.

Gympass brings Anytime Fitness franchise owners an incremental revenue stream from the traditionally larger, hard-to-reach corporate companies. It helps existing Anytime Fitness clubs by providing engagement with Gympass’ well-established corporate customer base from which clubs can engage with from the get-go. With Anytime Fitness continuing to grow its club portfolio in the UK, this instant access to corporates will benefit new franchisees who can focus on getting their club up and running whilst Gympass works alongside them to bring new members to their door.

“Anytime Fitness is another exciting business partner in the fitness industry who see the value of focusing on the corporate sector as an opportunity for revenue growth,” says Eamon Lloyd, Gympass Senior Director - Head of Partnerships UK, Ireland & Netherlands.

“We are delighted to partner with the entire Anytime Fitness network in the UK & Ireland and its gyms are an excellent addition to our growing network of fitness partners,” he says.

“Gympass prides itself on offering convenient, affordable and accessible sites to corporate workforces, especially those employees who are not currently physically active. Anytime Fitness shares our ethos and combines top-class facilities with a high level of personal service to really help our users get the most out of their visit.”

“We’re looking forward to working with Gympass on what is an exciting partnership for us both,” said Neil Randall, Anytime Fitness UK CEO. “As a business, we’re committed to improving the overall health of our members and the nation, so being able to reach more workers is a great opportunity for us.

“All of our clubs are independently owned and we know our franchisees are looking forward to welcoming workers from the local community into their clubs and providing them with first-class service. The Gympass partnership strikes a perfect note and supports our passion to make healthy happen across the nation for workforces and individuals while also supporting the growth of our franchisees’ businesses in their local communities.

“Examining Gympass’ data shows that a sizeable amount of their users are new to exercise and the gym, a key audience that we’re keen to support as part of improving the health of the nation. Gympass shares our vision that corporate wellness is much more than just giving employees a discounted gym membership, it’s about supporting them with their goals and this is part of our global brand promise of making healthy happen through caring for our members and taking the time to help them succeed.”
Anytime Fitness is the world’s largest health chain with over 4,500 clubs in 33 countries
Gympass: news from HCMmag.com and fittechglobal.com
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Gympass
Address: Gympass UK, WeWork Hoxton, Senna Building, Gorsuch Place, London, London, E2 8JF, United Kingdom
Cesar Carvalho, CEO, Gympass
Cesar Carvalho, CEO
Gympass video gallery:
Key personnel
Cesar Carvalho, Co-Founder and CEO
Luke Bullen, CEO, UK & Ireland
Eamon Lloyd, VP of Fitness Partners, Europe
Key customers
Thames Water
Centrica
Santander
Barclays