Everyone Active - the UK’s leading operator of local leisure, gym, swim and activity facilities - is one of Gympass’ longest-standing fitness partners, since signing up in 2018. The partnership initially ran in 68 Everyone Active centres before expanding across the entire estate of over 180 sites once the partnership proved its worth and value.

Key to the success of the partnership for Everyone Active was seeing Gympass unlock a whole new customer base comprising inactive employees from its corporate partners.

“Gympass focuses on inactive employees which is a specific demographic that we, as an operator, find very hard to reach,” says Duncan Jefford, Everyone Active Regional Director. “It’s of great value to us that Gympass can unlock this previously inaccessible group for us and bring inactive people into our centres.

“There is huge merit in Gympass being able to go where we can’t - to the heart of the corporate organisations. The people coming to us via Gympass represent a completely different customer profile, adding great value to our organisation. Furthermore, its model provides a real opportunity for us as we expand our business,” says Jefford.

“Everyone Active is an excellent partner whose diverse and nationwide offering is an attractive proposition for our corporate partners,” says Eamon Lloyd, Gympass VP Head of Europe Partnerships. “From gym, swim and group exercise to racquet sports, yoga, spa facilities and boutique options all under one roof, Everyone Active offers a fantastic all-round experience for our Gympass clients. We seek to encourage people to find an activity to love and the wide choice offered by Everyone Active gives people plenty of options to try.”

Fitness First - the UK’s leading mid-market operator - is actively growing its corporate membership, thanks to its partnership with Gympass. With 35 of its 42 clubs situated in London, meaningful engagement with the corporate audience and in Gympass it has found an ideal partner to bring more corporate members through the door.

“Corporate memberships are a large part of our proposition within London especially, and Gympass provides us with an opportunity to grow this channel beyond our own corporate accounts,” says Lee Matthews, Fitness First Managing Director.

Fitness First offers fantastic facilities across four best-in-class brand pillars: Classes, Equipment, Personal Trainers and Customised Workouts. Its comprehensive range of physical activity options includes gym, swimming pools, signature classes, spin classes, Les Mills classes and personal training. Alongside these it offers exclusive in-gym boutique experiences with RoX and Trax.

Health and wellbeing at Fitness First go hand-in-hand with its physical activity programme reflecting the diverse range also offered by Gympass. There is definite synergy between what the Gympass platform provides and what members can find in person at Fitness First.

   “We are all about living an active lifestyle for its physical and mental benefits. We are thrilled to partner with Gympass as we feel there is a real alignment of purpose here,” says Lee.

Fitness First began its partnership with Gympass in 2018, initially testing the relationship with a few selected clubs. Within a year, in April 2019, Fitness First stepped up to a full partnership whereby all its sites could be accessed by Gympass members.

“Gympass is regularly signing up new corporate clients, which provides us with a significant opportunity to increase footfall at our sites and grow our corporate memberships.”

Sleep Cycle, the market-leading sleep tracker, announced a partnership with Gympass, the world’s largest corporate wellbeing platform, used by more than 1 million employees worldwide. With this new partnership, Gympass users will gain access to the sleep health functionality that Sleep Cycle provides.

Sleep Cycle’s data shows people in the UK seek help more than most nationalities, with over 100k users, but it pays dividends with the third-longest average sleep duration, at 7 hours 27 minutes, behind only Finland and New Zealand.

Research shows that sleep sets the foundation for a healthy life and contributes to increased performance at work, in the gym, and in life in general. By partnering with Sleep Cycle, Gympass broadens its offering to include the world’s most popular sleep health service. All companies and employees who are connected to the Gympass network worldwide will now be able to enjoy Sleep Cycle’s premium service, including functionality for sleep tracking, sleep music and meditations, snore detection, sleep training, and the popular Smart Alarm.

“We’re delighted to be able to offer Sleep Cycle to our clients. A good night’s sleep is one of the most crucial elements to improving wellbeing, and so it makes perfect sense to partner together and improve Gympass’ sleep therapy tools,” said Massi Sardi, VP of Partnerships at Gympass. “By giving more employees access to sleep improvement tools, we know our clients will see better performance both at work and elsewhere in life.”

“Sleep Cycle is committed to growing its B2B footprint and transforming corporate health through better sleep and raising awareness on how employees sleep. The partnership with Gympass is a strong step in this direction”, Carl Johan Hederoth, CEO of Sleep Cycle said. ”With Sleep Cycle, Gympass members will be able to optimize sleep, which is an invaluable part of achieving and maintaining good health and enhanced performance in their daily life.”

Through the partnership with Gympass, Sleep Cycle will be able to reach even more users, ensuring that improved sleep health is available for them. At the same time, Sleep Cycle continues to raise awareness of sleep as an imperative part of employee health and wellbeing.

“The partnership makes sleep tracking and sleep improvement available for Gympass users worldwide, making it an exciting partnership for Sleep Cycle,” Carl-Johan Hederoth, said. “The partnership results from our increased focus on the employee health market and allows us to accelerate our business in this area.”

New research by Gympass in collaboration with People Management Insights indicates that employers are trapped in a ‘workplace first’ mentality.

The survey, which was completed in June 2022 and surveyed UK HR leaders, found that:

• 90% of employers feel their wellbeing culture can be improved

• 84.7% admitted their wellbeing culture was ‘average’ or ‘below average’

• Fewer than 20% of employees are enrolled on physical wellbeing offerings

• Nearly 50% of employers cited an increase in Mental Health Champions as a key change in their wellbeing strategy since the pandemic

Having a rigorous workplace wellbeing strategy has been vital to any successful business for decades, but since the pandemic, the health and wellness of the workforce has been under the microscope to a greater degree. Despite this, a new survey from People Management Insights, which worked alongside corporate wellbeing partner Gympass, has found that only 10% of employers feel their workplace culture is ‘excellent’.

The research revealed that employers are being more reactive than proactive when it comes to corporate wellbeing. The top two strategies were providing policies in response to life events (77.6%) and offering counselling services (61.8%).

“Traditionally organisations have taken a reactive approach to wellbeing, through a ‘find-and-fix’ mentality, as we can see by these figures. However, we cannot underestimate the fact that employers that create a culture of care will see happier employees, which in turn will lead to more engaged and productive teams,” says Workplace Wellbeing expert, Karl Simons, OBE.

Simons continues, “The hope is that these figures will lead more companies to understand the benefits of adopting a proactive approach and move towards a ‘predict-and-prevent’ culture.”

On a more positive note, the survey found that over 50% of the employers increased their wellbeing spend in the last two years with nearly half of employers also having appointed Mental Health Champions in the workplace. This indicates that businesses are becoming far more adept at offering mental health support. No doubt triggered by the impact of the pandemic, this intervention came second only to the ever-popular ‘cycle to work’ scheme, which is offered by 61.9% of employers.

A worrying finding was that employee engagement in wellbeing offerings was very low. Of those who do have a workplace health and wellbeing strategy in place, fewer than 20% of employees are actually enrolled or actively engaged in available programmes.

Luke Bullen, Head of UK & Ireland at Gympass says, “When businesses first come to us, one of their main concerns is that they have wellbeing benefits available, but many of their employees do not know about them or utilise them. We work with businesses to give employees access to benefits they’ll actually use – like Barry’s Bootcamp classes or Calm memberships, because market research shows they value these branded offerings.

“We also feel that with the current cost-of-living crisis, employers have a golden opportunity to really add value to their employees’ day to day lifestyle, outside of the workplace. Bullen adds, “By creating workplace wellbeing packages that support them even when they’re not working, it allows employees to cut back on their own personal expenditure on things such as gym memberships, fitness classes and even counselling. In the current climate, that’s a great employee benefit to have.”

All in all, it seems that employers are aware of the value of corporate wellness plans but seem unable to implement them sufficiently to engage their employees.

“We know that the introduction of health and well-being initiatives can increase the engagement rate within a company. This in turn has an impact on breaking down barriers that may exist between teams. If businesses turn the current ‘work first’ approach on its head and introduce ‘people first’ physical and mental wellbeing services, I believe they will see better engagement and overall improvement in uptake and satisfaction of their corporate wellbeing policy. After all, good health & well-being is good business,” Simons adds.

Gympass, the world’s largest corporate wellbeing platform, has appointed Andrea Sullivan to the newly created role of Fitness Partner Sales Director to oversee its rapidly expanding portfolio of UK gyms.


Gympass provides employees across the world with access to over 50,000 best-in-class wellbeing partners including Barry’s Bootcamp, Calm and Nuffield among many more. Employees can use gyms, boutique studios, apps and virtual one-to-one coaching available all via a Gympass membership.


Andrea’s role will see her responsible for driving forward partnerships with leading UK gym chains to add to Gympass’ rapidly expanding portfolio. Prior to this appointment, she headed up commercial partnership opportunities across the rugby industry as Brand Partnership Director at Rugbypass.com. She also brings her previous experience as Creative Director at Hearst Publications where she worked across a wealth of health and fitness titles.

Speaking on her new appointment, Andrea Sullivan said: "This is a very important time for corporate wellness partnerships and programmes, as employers navigate hybrid working patterns while their employees look to them for physical, mental and emotional health solutions. I’m excited to be joining Gympass to continue building our rapidly-growing portfolio of gym and wellness partners, ensuring employees can find a form of activity that suits their lifestyle and health needs. Together alongside our well-known, trusted UK gym chains partners, Gympass has the ability to motivate more people to be actively engaged in health and wellness. Which is an incredibly positive mission to be involved in."

Following Gympass’ $2 billion valuation in 2021, the platform has continued to grow and has added an array of new partners to its offering covering fitness, mindfulness, wellbeing and nutrition. With the platform spanning both digital and in-person services, Gympass is now the world’s largest corporate wellbeing platform servicing millions of employees.

One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of 2021, taking its total to more than 2,600 bricks and mortar UK gym facilities.

The five latest partners include Village Gyms and énergie Fitness, meaning Gympass’ corporate customers will be able to train at any of énergie’s 97 clubs across the UK and Ireland, as well as Village Gyms’ 32 clubs.

“At Gympass, we pride ourselves on offering customers access to top-class gyms and fitness centres that are affordable, convenient and accessible to support those employees who aren’t currently physically active,” says Eamon Lloyd, head of partnerships for UK, Ireland & Netherlands at Gympass.

“Both énergie Fitness and Village Gyms share our ethos and combine superior facilities with great levels of customer service to help members get the most out of their clubs.”

Alongside signing new fitness partners, Gympass has further developed its digital platform.

Its 360-degree wellbeing platform now also offers access to:

• Leading nutrition app Lifesum, offering nutrition advice, recipes and personalised health advice, as well as on-demand and live-streamed wellness content


• Leading self-care app Fabulous which offers goal planning to help users build new habits


• Fitness app Sudor which provides users with a wide range of on-demand workouts.

Lloyd added: “The last year has been like no other for the industry and we’ve all adapted to help people access fitness and wellbeing in a safe and accessible way.

“We’re proud to have formed some brilliant new partnerships to bolster our offering, giving our users access to such a wide variety of fitness facilities combined with the very best in digital experiences. And, we’re pleased all our new partners see the value of focusing on the corporate sector as an opportunity for revenue growth.”

To find out more about Gympass or to become a partner visit its official website.

Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.

Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feeling good by making wellbeing both engaging and accessible.

To ensure it can support the ever-evolving needs of employees, at a time when many are still working from home, the company has identified eight dimensions of wellbeing, seeking to address these by partnering with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe.

The eight dimensions of wellbeing:

1. Fitness
2. Stress relief
3. Nutrition
4. Sleep
5. Addiction help
6. Therapy
7. Financial planning
8. Meditation

With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, 1,000 healthy recipes, weekly one-to-one therapy sessions, and thousands of personal trainers, Gympass is supporting every wellbeing journey.

Bricks and mortar partners include Bannatyne Health Clubs, Anytime Fitness, F45 and Frame, while the Gympass Wellness platform brings together some of the largest fitness and wellbeing app brands, all housed in one place for the very first time.

Partner apps are laid out by category with several leading fitness apps including NEOU and Yogaia making up the ‘Body’ section.

Aside from fitness, Gympass offers a range of wellness apps with categories including; ‘Mind’, ‘Health & Nutrition’, ‘Healthy Habits’ and ‘Financial Health’ enabling users to take a holistic 360-degree approach to their health and wellbeing.

Leading apps featured include Calm, Syntuition and Nootric.

Gympass users requiring a more personal level of support can access one-on-one counselling and therapy appointments through partners like iFeel and Healing Clouds.

Users can also book one-to-one PT sessions and access over 1,500 PTs through the Gympass platform globally.

“The last 12 months have shown us that fitness routines will never be the same again. Now more than ever, consumers are looking for experiences that fit within their changing work-life patterns and this is best achieved through omnichannel delivery,” says Eamon Lloyd, senior director - head of partnerships UK, Ireland & Netherlands at Gympass.

“By combining access to fitness and wellness services via bricks and mortar facilities, live classes, wellness apps as well as one-to-one virtual appointments, we’re able to offer a complete 360-degree corporate wellbeing solution. Being able to access a wellbeing provision in a more flexible way is crucial to supporting the health of the population.”

To find out more about Gympass or to become a partner visit Gympass’ official website.