In 2020, during lockdown, Third Space launched a new app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“In the first six months, we have recorded 65,000 views of our on-demand programme, with a further 10,000 views of our live streamed classes.” Explains Richard Carroll, Senior Brand Manager at Third Space.

“A digital provision was in the planning long before Covid-19 but it fast tracked the app launch, providing our community with a means of connection to our services despite physical restrictions. Fisikal was able to respond to our new timeline and worked tirelessly to get the app up and running.”

Third Space commissioned Fisikal to develop a fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access to fitness services. In addition to class content and bookings, the app enables the scheduling and payment of personal training sessions, with access to more than 350 exercise demonstrations and 100 workouts.

Richard continues: “Digitalising our bookings has not only enhanced the member experience, it also provided better user flow analytics, giving clarity on member behaviours enabling us to make informed programming and operational adjustments.

“In our next phase, we intend to refresh the front-end design and work with Fisikal to create an in-app, two-way communications channel to provide our members with an intuitive, single access point for all information, coaching and training support, available anytime, anywhere. We will continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

To find out how Fisikal could help your digital business visit www.fisikal.com

When facing lockdown restrictions, FRAME adapted its in-club experience to an online offering. This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website for studio, on-demand and live-stream classes.

FRAME co-founder, Pip Black, explains: “We had been considering online workouts but lockdown made us leap to digitalisation quickly. Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured. This is where Fisikal came in.”

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing bespoke functionalities for FRAME including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods and a waterfall filtration system so members could find classes based on FRAME filters.

“Fisikal has helped future-proof our business.” FRAME co-founder, Joan Murphy, adds. “We have had so much feedback to say how our digital classes got members through some really dark days of lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO comments: “The FRAME team can now engage not only current, studio members but also Framers internationally. And the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To see the new FRAME website visit: www.moveyourframe.com or to find out how Fisikal could help your digital business visit www.fisikal.com

ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.

When partnering on this project, ACTIV was particularly interested in Fisikal’s digital solutions for membership management, payment management, group exercise and PT bookings, as well as the option to launch live streaming and on-demand workouts in the future.

John Greenwood, CEO of Ezdihar Sports, says: “We approached Fisikal – which we’d worked with before – at a very late stage in the creation of our ACTIV gym brand.

“We knew this project would require an element of custom development, and that Fisikal was our preferred partner, but we knew the short time frame would present a challenge for any provider.

“We needn’t have worried. Fisikal has completely surpassed our expectations and the rapid completion of the project, under such tight time restraints, has been incredible.

“In addition to the membership system, Fisikal also managed to have the member app ready for the opening of the first two gyms which totally exceeded our expectations.”

This project included a number of custom developments which had to be built into the project as bespoke functionalities.

Culturally, Fisikal had to consider the Arabic translation and navigation of the member app, plus the gender separation elements that were required. In order to do this, Fisikal built the system to ensure there was no overlap between the male and female members when booking.

The team was also able to create bespoke, specific reporting requirements so that men and women are displayed on the dashboards as two separate clubs.

In addition, ACTIV needed to be able to use their local payment cards (Mada) through the Fisikal booking systems and comply with recent tax changes and specialised invoicing to meet Saudi legal requirements. In the future, Fisikal will also be tasked to integrate with their local access control partner.

Emma Excell, COO at Fisikal, adds: “It’s been a fantastic experience working with ACTIV to elevate its member experience to the next level. We were excited by the custom developments required to meet cultural needs – these have now strengthened the advanced functionalities of our digital ecosystem.

“The actual turnaround on design, custom brand and build of the app was completed in just five days. Our partnership with ACTIV is now live, initially across three sites, but with many more planned moving forwards.”

To find out more, visit the official website for ACTIV or click here to hear more from Fisikal.