unicorn news & features
Dave Wright has stepped down as Group CEO of Myzone, the fitness technology
business he founded in 2011, citing family commitments and work/life balance.
news •
03 Oct 2023
The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation
HCM Handbook 2022
Connected performance wearable company Whoop has launched Whoop Unite for businesses.
news •
14 Jun 2022
Members of the United States Congress and Washington DC staff are competing against each
other in this year’s Congressional Physical Activity Challenge.
news •
05 May 2022
Keeping members actively engaged has never been more important. Abi Harris reports on the latest ideas and inspiration from the Retention Convention
HCM issue 1 2022
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a
move that values the brand at US$102m. The deal is all equity-based.
news •
10 Jan 2022
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a
twist, by offering customers the opportunity to take part in exercise sessions led by an
avatar.
news •
26 Oct 2020
The Fitness Industry Technology Council’s president,
Bryan O’Rourke, tells us about the impact of fitness and
heightened consumer expectations in this digital age
HCM Handbook 2018
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