mirror news & features
From getting sacked to risking it all, industry leaders share their learnings from tough times
HCM issue 12 2023
The founder of Myzone and one of the fitness industry’s most visionary entrepreneurs talks to Kath Hudson about how he deals with adversity
HCM issue 10 2023
The share price of Peloton has jumped after it signed a deal to become the exclusive digital
fitness content provider for athletic apparel giant, Lululemon.
news •
28 Sep 2023
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon
Studio, increasing the number of branded workouts on the retailer's digital fitness platform.
news •
12 Jun 2023
There’s never been a better time for fitness professionals to step into the gaps left by public health, says the CEO of Body by Definition
HCM issue 4 2023
Registration is now open for Elevate, the largest UK trade show dedicated to fitness, sport
and physical activity.
promotion •
08 Mar 2023
The team behind female-focused workout protocol, P.volve, talk about their plans to build a global omnichannel brand based on technical training
HCM issue 1 2023
Bioniq, which supplies subscribers with personalised nutritional supplements
based on their blood test results, has acquired smart mirror company Vaha.
news •
13 Dec 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to
join is owning a Mirror fitness screen.
news •
17 Oct 2022
The GM of Nobu Hotel London Portman Square talks about the creation of its new Fitness and Wellness Space, which is open to the community
HCM issue 7 2022
From a boom in VR to deeper client personalisation, Lauren McAlister takes a look at trends the industry can expect to see accelerating as we head into 2023
HCM issue 7 2022
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
revenue of NOK 1,022m (£85,591,015).
The group’s EBITDA also demonstrates a strong operating performance over the last 12
months as it is now NOK 83,000,000 (£6,965,182) compared with NOK -113 million (-
£9,498,447) in the corresponding quarter last year.
news •
28 Jul 2022
The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation
HCM Handbook 2022
Different customers, omnichannel fitness, the need for more data, continued lobbying and to address racism, cost barriers and health inequalities...
HCM Handbook 2022
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its
first product, the Ness Rewards app, with longer-term plans to deliver health insurance in the
US via its credit cards.
news •
19 May 2022
As we celebrate the publication of the 300th edition of HCM, we invite industry experts to give their insights on the health and fitness sector: why they joined, the most exciting development to date, and what they think we’ll be reporting on in the next 300 issues
HCM issue 3 2022
How do you create fitness spaces that keep customers coming back for more? Designers and suppliers share their secret design sauce
HCM issue 3 2022
Nordic operator SATS is on a mission to get everyone into exercise, as its CEO explains to Kate Cracknell
HCM issue 11 2021
A US study by ClubIntel for IHRSA and ABC Software highlights opportunities for operators to grow their businesses by engaging with key consumer groups
HCM issue 10 2021
Les Mills is launching a new digital network called
Les Mills Connect to help clubs build back better and
emerge from the pandemic with a stronger business
HCM issue 8 2021
Black Box VR is the world’s first virtual reality gym. The co-founder explains how it can make people addicted to fitness
HCM issue 7 2021
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of
the blurring of boundaries between the at-gym and at-home fitness experiences.
news •
23 Jun 2021
Fit tech firm Vaha is launching its interactive fitness mirror into the UK home fitness market.
news •
12 May 2021
Software is helping operators win during the pandemic. HCM takes a look at inspiring collaborations
HCM issue 4 2021
At-home fitness startup Tempo is believed to be in the latter stages of finalising a US$100m cash
injection from Japanese holding company SoftBank.
news •
13 Apr 2021
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport
and physical
activity – and how those changes are likely to be permanent when it comes to the
consumption of
goods and digital services.
news •
11 Mar 2021
Fitness apps find it easy to collect new users, but can they keep them? Retention expert Bob Lawson gives his tips
Fit Tech issue 1 2021
Facebook paid online events allow fitness instructors to charge viewers for online classes
Fit Tech issue 1 2021
With over 100,000 workouts tracked per day, Trainerize is helping people achieve their fitness goals
Fit Tech issue 1 2021
Black Box VR is the world’s first virtual reality gym. Co-founder Preston Lewis tells why VR and gaming is the perfect way to get people addicted to fitness
Fit Tech issue 1 2021
All fitness education providers currently out there are one and the same. They vary in ...
Wattbike is chosen by the world’s top sporting teams, elite athletes, coaches, plus hundreds of ...