home workout news & features
The pandemic sparked a change of priorities and how many people regard physical activity. ClubIntel shares its findings into what fitness consumers now want, lifting the lid on who are the casual consumers, fitness explorers, routine junkies and wellness lovers.
HCM Handbook 2023
During the pandemic, people invested in home workout equipment and virtual training
subscriptions to stay fit. Skip to the present day, and many people want to maintain their
healthy lifestyles without returning to the gym or studio.
product innovation •
27 Apr 2023
The team behind female-focused workout protocol, P.volve, talk about their plans to build a global omnichannel brand based on technical training
HCM issue 1 2023
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to
join is owning a Mirror fitness screen.
news •
17 Oct 2022
We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
HCM issue 8 2022
Speedflex has introduced at-home workout machine Speedflex Blade. The product was
launched with the support of former footballers Alan Shearer – who is also a co-founder of the
company – and Dion Dublin.
news •
08 Jul 2022
A strategic alliance has been announced between music services provider, Feed Media Group and digital
fitness agency Sweatworks.
news •
22 Jun 2022
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite
of products.
news •
18 Oct 2021
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading
tech and consumer growth investor.
news •
17 Sep 2021
The Gym Group and its hybrid partner, Fiit, have taken their relationship to a new level with the opening of in-gym Fiit Pods and Studios. HCM finds out more from Dan Shellard and Barney Harrison
HCM issue 8 2021
With interminable lockdowns and media scare stories that people would stay with digital or outdoor workouts, it has been an edgy time for the fitness industry. However, nothing can compare to the gym experience according to Les Mills CEO, Phillip Mills, who reviews the stats
HCM Handbook 2021
Paul Bedford and Jamie Owens discuss opportunities and tactics available to operators to regrow memberships
HCM issue 5 2021
The combining of physical and digital has been playing an important role in membership-based
fitness businesses, according to a new global customer survey by Virtuagym.
news •
01 Jun 2021
A new at-home fitness app will enable friends, communities, and coaches to remotely work out
together using live video links.
news •
09 Apr 2021
In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills
HCM issue 3 2021
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
in which the company estimates that more than 71,000 new health and fitness apps were
launched in 2020.
news •
25 Feb 2021
A new online fitness platform is looking to establish itself as the first to focus solely on
strength training.
news •
01 Feb 2021
Digital fitness brand Fiit has secured a deal with satellite TV giant Sky, to make its content available to Sky Q subscribers
Fit Tech issue 1 2021
Les Mills On Demand has been named as the "Best At-home Workout" award for 2020 by USA
Today, the internationally distributed daily newspaper.
news •
10 Dec 2020
Tech giant Amazon has entered the highly-contested health and fitness tracking market with a huge
splash, launching an artificial intelligence (AI)-powered wearable alongside a subscription service
and smartphone app.
news •
01 Sep 2020
Equipment giant Technogym has introduced its new Excite line of fully-connected
cardio kit that has now been fitted with the Technogym Live user interface.
news •
31 Jul 2020
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through lockdown
HCM issue 6 2020
How Chinese operators Life Turbo and Will’s Gym tackled reopening
HCM issue 5 2020
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
HCM issue 4 2020
The senior management team explain how they are developing a network of connected health across the UK
HCM issue 4 2020
Precor has developed a set of resources for gym operators, designed to keep members
engaged throughout the
lockdown periods caused by the COVID-19 pandemic.
product innovation •
06 Apr 2020
The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
Fit Tech issue 1 2020
The latest research from Mintel reveals
that private health and fitness clubs had
a record-breaking year in 2019
HCM issue 2 2020
The joint founders of cold workout gym,
Brrrn, talk to HCM about trailblazing
with a new workout model
HCM issue 9 2019
Ross Kirton from Colliers outlines the
finding of recent research into health
and fitness real estate values which has
found people are prepared to pay more
for residential real estate with a gym
HCM issue 9 2019
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. ...