Pure Fitness news & features
Members of HCM’s senior-level industry panel share their thoughts with Kath Hudson on the challenges and opportunities that lie ahead
HCM issue 1 2024
Pure Gym has launched in the US under the brand Pure Fitness, with the first three locations
having opened in the Washington DC area as part of a cluster rollout.
news •
16 Mar 2022
As Pure Gym expands into the US under the name Pure Fitness, its chief strategy officer talks about the opening of the first three budget clubs in Washington, DC
HCM issue 2 2022
With interminable lockdowns and media scare stories that people would stay with digital or outdoor workouts, it has been an edgy time for the fitness industry. However, nothing can compare to the gym experience according to Les Mills CEO, Phillip Mills, who reviews the stats
HCM Handbook 2021
In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills
HCM issue 3 2021
PureGym is the second largest operator in Europe. Its CEO talks about expansion and influencing government policy
HCM issue 9 2020
Jak Phillips looks at how Chinese clubs handled the Coronavirus shutdowns
HCM issue 4 2020
Kate Cracknell talks to the CEO of the Pure Group – Asia’s leading lifestyle brand – about blending yoga, fitness, food and apparel
HCM issue 5 2015
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Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. ...
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...