LMOD news & features
We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
HCM issue 8 2022
Les Mills is expanding its digital operations by replacing its existing on-demand services
with the launch of a new platform that adds live workouts to the mix.
news •
04 Oct 2021
With interminable lockdowns and media scare stories that people would stay with digital or outdoor workouts, it has been an edgy time for the fitness industry. However, nothing can compare to the gym experience according to Les Mills CEO, Phillip Mills, who reviews the stats
HCM Handbook 2021
The pandemic has led to an increase in the popularity of bite-sized workouts that can be fit in between Zoom calls. But will this trend endure?
HCM issue 6 2021
Following reports of a bid to buy the Bannatyne Group, we get the lowdown on how the business has been faring and plans for 2021 from its de facto CEO
HCM issue 4 2021
In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills
HCM issue 3 2021
Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
Fit Tech issue 1 2021
Les Mills has launched a suite of digital solutions to help clubs expand their reach in the booming online fitness space
Fit Tech issue 1 2021
Les Mills has launched a trio of digital solutions to help fitness operators shift towards a
hybrid
model.
news •
15 Sep 2020
Les Mills is serving up digital workouts to members of Bannatyne Health Clubs
HCM issue 5 2020
The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
Fit Tech issue 1 2020
Jean-Michel Fournier envisions the future of group fitness
Fit Tech issue 1 2020
The CEO of Les Mills Media discusses how
clubs can embrace virtual fitness but still
remain central to people’s fitness journeys
HCM issue 11 2019
Virtuagym’s Hugo Braam talks upgrades;
Jean-Michel Fournier explains Les Mills’
Netpulse partnership; Bart Van Cauter is
putting TurfGrass in gyms and Rod Mann
presents Raptor’s new weight training vest
HCM issue 4 2019
Three generations of the Mills family
talk to HCM to mark their 50 years of
passion for fitness and wellbeing
HCM issue 6 2018
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