Armah Sports news & features
The industry veteran has opened Core Life in Saudi Arabia for Kun Investment Holdings, with plans to take the concept to the world’s major cities, as Kate Cracknell discovers
HCM issue 1 2023
Armah Sports CEO introduces his new smart club, B_fit, which uses AI, VR and Amazon Alexa
Fit Tech issue 1 2023
Armah Sports has opened the first of the B_fit chain of health clubs. Utilising AI, VR and the Internet of Things, it’s the first club in the world
to be Amazon Alexa-enabled
HCM issue 10 2021
Armah Sports has launched a new health club concept for the Middle Eastern market, which it
plans to roll out across the region – and beyond.
news •
04 Nov 2021
In collaboration with ukactive, FunXtion has driven a global discussion with some of the
world’s leading fitness operators and influencers, exploring how digitalisation will
influence the delivery of fitness services and products moving forwards.
product innovation •
23 Nov 2020
The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon
HCM issue 10 2020
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