Alexa news & features
Armah Sports CEO introduces his new smart club, B_fit, which uses AI, VR and Amazon Alexa
Fit Tech issue 1 2023
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled,
adjustable dumbbells to work with Amazon's virtual assistant Alexa.
news •
19 Jan 2022
Armah Sports has opened the first of the B_fit chain of health clubs. Utilising AI, VR and the Internet of Things, it’s the first club in the world
to be Amazon Alexa-enabled
HCM issue 10 2021
Armah Sports has launched a new health club concept for the Middle Eastern market, which it
plans to roll out across the region – and beyond.
news •
04 Nov 2021
The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon
HCM issue 10 2020
A new platform, marketed as an "emotional fitness studio" and offering live
classes and one-on-one therapy, has secured US$3m worth of seed funding.
news •
31 Oct 2020
The artificial intelligence revolution
is ramping up across many industries.
Experts discuss how the fitness industry
can best utilise these new technologies
HCM issue 11 2019
Emma Barry gives her thought-provoking
take on the industry’s current strengths,
weaknesses, opportunities and threats
HCM issue 4 2019
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