iFit news & features
HCM gives a briefing on Elevate as the UK industry welcomes the return of this health and fitness event to London’s Excel
HCM issue 5 2022
Thrive Gym is the UK’s first commercial gym to
offer fitness experiences from Freemotion and iFIT,
which offer connected experiences for members
HCM issue 3 2022
Matrix Fitness has introduced a new immersive cycling experience, says Rob Knox
HCM issue 3 2022
Creating an exciting, fully immersive digital ecosystem for members on the gym floor is all down to the latest tech. Top equipment suppliers show us how
HCM issue 2 2022
Freemotion uses connected fitness
and omnichannel experiences to benefit
exercisers and clubs the world over
HCM issue 1 2022
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled,
adjustable dumbbells to work with Amazon's virtual assistant Alexa.
news •
19 Jan 2022
Matrix Fitness has added an immersive, tech-led indoor cycling experience to its range of
commercial fitness products.
news •
17 Dec 2021
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq.
news •
01 Sep 2021
iFIT Health & Fitness has acquired Sweat, the popular, female-focused fitness platform set up in
2015 by Australian fitness trainer and entrepreneur Kayla Itsines and co-founder Tobi Pearce.
news •
14 Jul 2021
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to
iFIT
Health & Fitness.
news •
14 Jun 2021
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and
mind workouts, designed to "expand the definition" of exercise.
news •
18 May 2021
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly
follow suit, the time for being theoretical is over.
product innovation •
22 Apr 2021
There’s nothing quite like discovering a product that creates a huge impact in our life.
After all, isn’t that what we’re all searching for?
product innovation •
23 Feb 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
wants? For members to be addicted (in a healthy way) to exercise – not just to increase
profits but, most importantly, so they can live happier, healthier and longer lives.
product innovation •
12 Jan 2021
Heading into 2021, storytelling will be a key trend among fitness content creators and
connected fitness providers, as the industry recognises its potential to unlock ultra-
engaging experiences that boost retention.
product innovation •
23 Dec 2020
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s
leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we
think about – and deliver – fitness content to truly engage members.
product innovation •
16 Nov 2020
Fitness equipment specialist Freemotion is pivoting further to digital, as the industry
enters the era of the hybrid gym model.
news •
26 Aug 2020
The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
Fit Tech issue 1 2020
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant
investment, worth US $200m, from Pamplona Capital Management.
product innovation •
27 Mar 2020
Fitness equipment firm Freemotion has launched a new content-driven indoor bike, which it says will
deliver a "game-changing experience" for riders.
news •
03 Feb 2020
Interactive fitness streaming platform iFit has raised a US$200m warchest in order to accelerate its
growth plans in the connected fitness sector.
news •
18 Dec 2019
The founders of the functional training
gym on taking on the Indian fitness market
HCM issue 11 2017
Kath Hudson takes a look at the growing technological options available for tracking members' physical activity both in and out of the health club environment
HCM issue 8 2013
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