customer journey news & features
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM issue 3 2024
The CEO of Go Fit talks to Kate Cracknell about the company’s year of record revenues, reaching new demographics and its expansion into Italy
HCM issue 3 2024
We talk to the founder of Sparkd Fitness, an innovative gym experience bringing combined brain-body training to the wider population
HCM issue 9 2023
The co-founders of Studio Society talk about taking immersive fitness global and how their new CoverMe app is connecting group-ex instructors to work
HCM issue 9 2023
Staying in touch with lapsed members can reboot engagement and ultimately participation, but how can operators navigate the hurdles of GDPR?
HCM issue 9 2023
A new Quest mystery shopping initiative reveals how operators could do better when handling communications with hard-to-reach groups
HCM issue 9 2023
A new breed of health clubs is emerging with joining rules that include invitation-only and referral, with some requiring medical and training assessments, as Kath Hudson discovers
HCM issue 8 2023
The pioneering fitness entrepreneur tells us how he’s injecting science and style into his latest venture in New York City
HCM issue 7 2023
Could health assessments be the ultimate retention solution, asks Steph Eaves
HCM issue 6 2023
New digital gym floor offerings are delivering more functionality for consumers
HCM issue 5 2023
We hear about LifeFit Group’s ambitious plans and preparations for a sale from Oaktree Capital Management
HCM issue 3 2023
Another year of challenges lies ahead. Kath Hudson asks key players how they intend to optimise the opportunities presented by the market
HCM issue 1 2023
Following 3 very successful years, the Connected Health & Fitness Summit is returning this
February 8-9, 2023 to explore the industry's most pressing challenges and hottest trends.
promotion •
05 Jan 2023
We hear from Ian Fytche on the power of active lifestyles, Mel Spooner who’s championing exercise for cancer recovery and Marc Jones who’s cautious about staffless gyms
HCM issue 11 2022
Industry experts give us the rundown on the latest software applications
HCM issue 10 2022
Life Fitness is helping its
customers to create unique
clubs all around the world
HCM issue 9 2022
Leading software company Fitronics has launched an all-new website featuring its leading
sports and fitness technology brands; The Retention People (TRP), CoursePro (CAP2) and
Strive.
promotion •
27 Sep 2022
The founder of the Bristol Co-operative Gym shows us how his club model is creating a more inclusive approach to community health and fitness
HCM issue 8 2022
BXR is one of the most exciting brands in
the fitness industry. Co-founder Alex Nicholl
gives us a glimpse behind the scenes
HCM issue 7 2022
Fitness powerhouse Rainer Schaller, CEO of RSG Group, has opened Heimat in LA, combining a luxury gym with a private members’ club
HCM issue 7 2022
In just over two years, the fitness industry has experienced major disruptions to gyms, a
boom in at-home fitness and the return of in-person workouts.
promotion •
18 Jul 2022
The co-founder of Happy Finish explains how the future of fitness could look with ‘digital-first’ wellness prescriptions and fully immersive experiences
HCM issue 6 2022
How can operators ensure members feel a continual sense of improvement that keeps them coming back for more?
HCM issue 6 2022
Four operators share their insights into how
Technogym’s Mywellness has transformed their
operations, as well as customer and team engagement
HCM issue 3 2022
BH Live has overhauled its Pyramids Centre
in Portsmouth with support from Technogym,
creating the area’s most cutting edge venue
HCM issue 2 2022
The MD of Next Gen Australia talks about creating the ultimate destination lifestyle model, and what’s coming next in the company’s expansion
HCM issue 1 2022
As 2022 kicks off, HCM talks to operators about key areas for growth and innovation, as well as shifting consumer expectations
HCM issue 1 2022
Technogym’s Biocircuit offers a range of time-controlled
and time-free circuits using the Biostrength line, with its
Biodrive AI technology, delivering customised workouts
HCM issue 10 2021
The CEO and chief experience officer of Until explain their plans to develop the first chain of members' clubs with workspace for fitness professionals
HCM issue 10 2021
The Gym Group and its hybrid partner, Fiit, have taken their relationship to a new level with the opening of in-gym Fiit Pods and Studios. HCM finds out more from Dan Shellard and Barney Harrison
HCM issue 8 2021
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...