Under Armour news & features
The duo from Everyone Active are taking on Amazon by launching online retail with the aim of hitting £1m p.a. turnover
HCM issue 1 2021
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you
need to transform your business model and maximise the US$59.23bn virtual fitness market
opportunity.
product innovation •
01 Oct 2020
We find out how this tech giant continues to evolve its fitness offering, with aspirations to develop whole-life solutions
Fit Tech issue 2 2020
Sports footwear and clothing firm Under Armour has used its expertise in high-performance textiles
to produce a facemask designed for intense exercise and elite sports training.
news •
18 Jun 2020
The CEO and co-founder of BLOK
tells how he developed ‘one of
the coolest gyms in the world’
HCM issue 3 2020
Innovations are growing the fitness
industry, but more needs to be
done to achieve future success.
David Minton summarises findings
from The Leisure Database
Company’s (TLDC) State of the
Fitness Industry Report
HCM Handbook 2017
Cliff Chen, creative director of LifeBEAM, talks about the new ‘AI [artificial intelligence] PT’ called Vi
HCM issue 9 2016
Do you know how to fully engage Millennials in your social media marketing? The experts share their advice
HCM issue 6 2016
The global fitness market is primed for explosive growth over the next decade, as
accelerated digitalisation and a convergence of big brands into the sector will spawn a
billion global fitness users.
news •
09 May 2016
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
Former Twitter CEO Dick Costolo has announced that he is working on a new fitness
software platform which will seek to integrate existing apps and workouts with a strong
“community aspect.”
news •
29 Jan 2016
Sportswear giant Under Armour has continued its charge into the fitness technology sector
through the acquisition of workout-focused search engine Gritness.
news •
10 Jul 2015
Under Armour – the sportswear giant and owner of MapMyFitness – on why it bought the MyFitnessPal and Endomondo apps for US$560m
HCM issue 8 2015
MyFitnessPal, the health and fitness tracking app which boasts 85 million users, has today
(5 May) launched a new upgrade aimed at helping fitness enthusiasts move beyond step-
counting and take their wellness regimes to the next level.
news •
05 May 2015
Nike has continued its realignment with the fitness software market through a long-
awaited link up with Apple HealthKit and a snub of its own Nike+ FuelBand hardware.
news •
18 Feb 2015
Sportswear giant Under Armour has made a major play into the fitness tracking sector,
acquiring popular apps Endomondo and MyFitnessPal.
news •
13 Feb 2015
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