DataHub news & features
Dealing with attrition can be the key to success for operators, according to new research that provides actionable insights
HCM issue 10 2023
Inverclyde Leisure is on a mission that has boosted attendance by 60 per cent. We talk to the CEO about how a community-centric approach is driving success
HCM issue 8 2022
Sports data analysis and consultancy firm 4Global has appointed Kerstin Obenauer as chief
customer officer as part of a new growth strategy.
news •
29 Mar 2022
Europe Active has reinvented itself over the pandemic, rallying the sector, progressing the public health agenda, and opening itself up to global collaboration. Its CEO talks to Kate Cracknell
HCM issue 3 2022
Martyn Allison says the sector is comfortable when data confirms how good things are, but less comfortable when it exposes our weaknesses
HCM issue 5 2021
HCM talks to suppliers and operators about how the aggregator market is changing in response to demand
HCM issue 2 2021
Modelling by 4global shows what we can expect for UK public sector fitness
HCM issue 9 2020
A Datahub report has used modelling to predict what the next 12 months will look like for the UK fitness industry
HCM issue 5 2020
A new survey tells us how consumers are likely to respond to reopening
HCM issue 5 2020
DataHub has launched a contact tracking app, specifically designed for the fitness and physical
activity sector.
news •
03 Jun 2020
When it comes to boosting fitness membership, it’s judicious to meet the needs of the lucrative over-55 market. DataHub’s Utku Topraksevten shares insights from the latest Moving Communities: Active Leisure Trends report and how best to get with the programme
HCM Handbook 2020
Attracting older members into health
clubs could drive significant growth for
the industry, but uptake is slow. How
can clubs secure the silver pound?
HCM issue 10 2019
According to ukactive’s Reimagining Ageing Report, ageing
is an issue that we simply cannot afford to ignore. Chris
Phillips from Datahub summarises the findings
HCM Handbook 2019
Indoor cycling has grown exponentially in the past few years. We analyse the data on who’s most engaged and when
HCM issue 3 2019
We take a closer look at the current
group exercise landscape, uncovering
what’s likely to trend in the year ahead
HCM issue 2 2019
A new report tells us that people should
be getting more active as they age,
not less. We take a closer look at the
facts and why we need to transform
perceptions of ageing
HCM issue 11 2018
Ray Algar, managing director of business insight specialist Oxygen Consulting, has called
for
the leisure sector to get better at understanding the data they hold and to utilise the social
value they create.
news •
10 May 2018
Nationally and globally, the health and fitness sector
must strike out and pave the way if we are to address the
challenges facing us, advocates ukactive’s Steven Ward
HCM Handbook 2018
ukactive’s CEO Steve Ward says the charity
is focused on turning “promises into action”
HCM issue 1 2018
Dr Steven Mann shares findings from a
new report on leisure centre usage trends
HCM issue 10 2017
We explain what operators need to do
to get ready for the upcoming change
to data protection legislation
HCM issue 10 2017
Xn Leisure is revolutionising the physical activity sector by helping operators unlock the power of their activity data
HCM issue 7 2017
Real-time insight into members’ exercise
patterns and behaviours will change the
industry, says Liz Terry
HCM issue 6 2017
Real-time activity data could pave
the way for a new era of customer
insight. The DataHub currently holds
information from 157 health, fitness,
sport and leisure operators relating to
the visits of seven million individuals
HCM issue 6 2017
ukactive’s newly-appointed CEO, Steve
Ward, examines the many exciting
opportunities ahead for our sector
HCM issue 6 2017
From education to lively demonstrations and debate, we presents the highlights from LIW 2016
HCM issue 11 2016
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